Market and Competitive Intelligence Manager

Viasat

Carlsbad, CA

Contract

Senior

about 2 months ago

Job Description

About the Role

Viasat is on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. The company values thinking big, acting fearlessly, and creating an inclusive environment that drives positive impact. The role involves leading market and competitive intelligence initiatives within Viasat's International Government business unit, supporting strategic decision-making, market positioning, and growth opportunities, particularly in the Satcom market.

Key Responsibilities

Lead market and competitive intelligence initiatives including market insight, trends analysis, competitive intelligence, market research and competitive pricing analysis to deliver critical insight to inform business strategy, pricing decisions, market positioning and new growth opportunities.
Conduct market sizing and opportunity prioritisation models to support strategic decision making.
Produce regular market trends analysis to identify new growth opportunities and ensure the business unit's strategy is aligned with market priorities and customer requirements.
Collaborate closely with colleagues internally to assist with planning and quarterly strategy reviews.
Provide strategic market and competitive insights for new business cases.
Produce regular strategic intelligence briefings to the Senior Leadership Team and tactical deliverables (Battle Cards, Intelligence briefs, etc) to support the Sales teams.
Analyse competitor trends to develop and deliver regular competitive intelligence reports including competitor profiles, SWOT analysis, financial analysis, and benchmarking of new products and services.
Track competitor pricing strategies across products and regions, and analyse market share changes to identify risks and support strategy refinement.
Lead third-party engagement with external insight providers to deliver strategic custom analysis.

Requirements

Bachelor's degree or equivalent experience in business, Economics, or a related field.
Proven experience in market and competitive intelligence including pricing analysis and opportunity prioritisation models within the Satcom market.
Strong analytical capabilities and advanced Excel and data visualisation skills.