Market Development Manager

About the Role

Key Responsibilities

• Prospecting & Lead Generation - Identify and pursue new business opportunities within the territory, targeting end-users who can benefit from IPG's packaging solutions.
• Relationship Management - Establish and maintain strong partnerships with potential and existing customers, ensuring long-term business development success.
• Product Presentations & Demonstrations - Conduct engaging product demonstrations, highlighting packaging benefits, bundled solutions, and cost-effectiveness to secure new end-user accounts.
• Lead Engagement & Conversion - Quickly follow up on warm leads, guiding potential customers through the sales process and closing deals efficiently.
• Competitive Market Analysis - Research and assess market trends, competitive positioning, and customer needs to refine sales strategies and increase penetration.
• Negotiation & Closing - Structure compelling proposals, negotiate pricing in partnership with Territory Business Managers, and finalize agreements to maximize revenue growth.
• Internal Collaboration - Partner closely with Territory Business Managers, Regional Directors, and cross-functional colleagues including marketing, product development, and customer service to align objectives and enhance engagement.
• Sales Performance & Reporting - Track territory performance using CRM tools, sales reports, and pipeline metrics to optimize strategy and meet revenue targets.
• Additional Business Support - Assist in special initiatives, regional campaigns, and strategic planning as directed by leadership.

Requirements

• High School diploma or equivalent required.
• 2 years of sales experience preferred.
• Strong sales skills: Proven track record of success in a sales role, including lead generation, relationship building, and closing deals.
• Proficiency in Microsoft Office suite required.
• Self-motivated, results-driven, and adaptable to a fast-paced environment.
• Excellent verbal and written communication skills to effectively present value propositions to customers.
• Territory management skills: Ability to effectively manage a sales territory and prioritize customer visits.
• Exceptional organizational and time management skills required.
• Background and drug test required.

Qualifications

• High School diploma or equivalent