Marketing Advertising Specialist

About the Role

Key Responsibilities

• Develop ad strategies based on market research and business objectives.
• Support digital and print marketing collateral development.
• Partner with cross-functional teams to ensure project and campaign requirements meet KPI targets.
• Optimize workflows, content, and cadence to increase conversion rates and generate qualified prospects.
• Establish campaign goals, budgets, and timelines aligned with marketing strategy and business objectives.
• Identify opportunities to drive return on investment (ROI) throughout marketing activities.
• Coordinate media buying and ad placements across platforms such as Google Ads, Meta, LinkedIn, and industry publications.
• Manage communications and deliverables for company trademarks.
• Assist with outbound and inbound marketing activities.
• Build advertising brand awareness and positioning opportunities.
• Assist with layout and design of marketing collateral, ensuring brand standards.
• Research appropriate market advertising vendors and evaluate competitor advertising strategies.
• Organize and track quarterly campaign deliverables and outcomes.
• Monitor campaign performance using analytics tools and present results to stakeholders.
• Collaborate with internal and external partners for co-marketing and distribution strategies.
• Manage tracking and delivery of advertising content for distribution partners.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, or a related field.
• 3+ years of marketing experience, including digital and print campaign management.
• Demonstrated experience with Illustrator and InDesign programs.
• Knowledge of advertising strategies and marketing practices.
• Experience with marketing automation campaign design (e.g., Act-On) is a plus.
• Creative copywriting, visual storytelling, and brand messaging skills.
• Knowledge of HTML and CSS is a plus.
• Experience with Google Ads, Meta Business Suite, SEO/SEM tools.
• Strong project management and organizational skills, including budgeting and vendor coordination.
• Excellent verbal and written communication skills.
• Ability to handle high-volume workflows and shifting priorities.

Nice to Have

• Business-to-Business marketing experience.
• Certifications in Graphic or Design Marketing.
• Experience with marketing automation tools like Act-On.
• Knowledge of Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS).

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Graphic Design, or a similar relevant field.
• 3+ years of marketing experience with advertising campaign management.

Benefits & Perks

• Comprehensive Medical, Dental, and Vision benefits.
• 100% company paid Short-term and Long-term disability insurance.
• 100% company paid Basic Life and AD&D insurance.
• Company paid Business Travel Accident (BTA) insurance.
• Company paid Employee Assistance Program (EAP).
• Additional voluntary benefits.
• 401K plan with up to 4.5% match.
• Employee Stock Purchase Plan.
• Time Off Policy including 3 weeks PTO annually and nine paid holidays.