Marketing Analyst III CSD

About the Role

Key Responsibilities

• Build Advanced DMP Audiences: Develop and handle Data Management Platform (DMP) audiences based on behavior, accounts, purchase history, and RFM (Recency, Frequency, Monetary) analysis.
• Optimize Targeting and Engagement: Identify lost accounts and champions to optimize targeting and engagement strategies.
• Leverage AEP: Use the Audience Engagement Platform (AEP) to build models and audiences for targeted campaigns, optimizing digital ad spend.
• Use AI to mine websites, lists, and industry organizations to identify valuable data sources.
• Drive AI Adoption: Promote the use of AI tools and platforms to better engage customers and improve the efficiency of the digital marketing technology stack.
• Enhance Data Profiling: Supplement existing data to improve profiling and targeting accuracy.
• Drive eCommerce initiatives through data-driven insights and audience segmentation.
• Use Adobe Analytics to analyze data, foster data-based decision-making, and drive customer engagement of eCommerce channels.
• Implement micro analytics to provide detailed insights and actionable recommendations for marketing programs worldwide.
• Manage Customer Identification (CID) tracking to monitor and optimize customer interactions, increasing revenue and optimizing digital marketing efforts.
• Develop cross-sell models across divisions and job types to find opportunities for increased sales and customer engagement.
• Create and maintain a prospecting dashboard to support sales teams in identifying and targeting potential customers effectively.

Requirements

• Bachelor's degree and a minimum of 2 years of related experience; or an advanced degree with limited experience; or equivalent work experience in Data Science, Marketing, Business, or a related field.
• Proven experience in digital marketing, data science, and AI.
• Strong analytical skills with proficiency in Adobe Analytics and other data analysis tools.
• Experience with DMP, AEP, and eCommerce platforms.
• Knowledge of CRMs (SFDC preferred), Marketing Automation (Oracle Eloqua preferred), Adobe Ad Cloud, and Adobe Analytics.
• Ability to mine and analyze large datasets to drive marketing strategies.
• Excellent communication and advocacy skills to inform and support clinical requirements.
• Strong problem-solving skills and a data-driven attitude.
• Ability to distill complex information into concise and easy-to-understand concepts.
• Strong written and verbal communication skills, with the ability to present to varying audience sizes.
• Fast learner and self-starter, with the ability to work in a dynamic team and adapt quickly to a changing environment.
• Excellent project management, organization, time-management, planning, and budgeting skills.
• Ability to translate metrics into actionable business decisions.
• Collaborative partner who can influence across functional teams and geographies in a complex, highly matrixed organization.
• Ability to travel up to 15%.

Nice to Have

• Experience with CRMs (SFDC preferred), Marketing Automation (Oracle Eloqua preferred), Adobe Ad Cloud, and Adobe Analytics.

Qualifications

• Bachelor's degree and a minimum of 2 years of related experience; or an advanced degree with limited experience.

Benefits & Perks

• Competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits.
• A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy.
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan.
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.