Marketing Analytics Consultant

MassMutual

Boston, MA

Full Time

Senior

100k-131k

4 days ago

Job Description

About the Role

As part of MassMutual's Digital Marketing Analytics team, you will be working with cross-functional business stakeholders to analyze marketing efficacy. You will work with senior team members to generate analytical hypotheses, analyze marketing performance and generate actionable recommendations to support marketing strategy as well as the day-to-day decision-making throughout the entire customer journey. The team is responsible for marketing measurement and analysis to drive marketing strategy, fostering a high-caliber, data-driven environment that challenges each other openly and focuses on impactful decision making.

Key Responsibilities

Translate complex business questions into problems that can be solved through data to drive growth and profitability.
Build and enhance interactive reports to empower the marketing leadership team.
Utilize industry best practices to visualize data in a way that allows quick and easy insight.
Deliver concise, clear and actionable presentations to decision-makers.
Communicate data in a storytelling format, engaging your audience and imploring them to act.
Analyze and optimize marketing spend and campaigns based on advanced analysis of data.

Requirements

Bachelor's degree.
5+ years of analytics experience.
2+ years hands-on experience with SQL (including writing complex queries), R or similar tools.
1+ year of experience with marketing measurement strategies and ROI calculations.
Strong written and oral communication skills.
Ability to operate in a fast-paced environment.
Exposure to web analytics services (e.g., Google Analytics, Adobe/Omniture, Snowplow).

Nice to Have

Experience in prototyping and developing reports using data visualization tools such as Tableau, Looker, Microstrategy.
Financial services experience.

Qualifications

Experience with web analytics services (e.g., Google Analytics, Adobe/Omniture, Snowplow).

Benefits & Perks

Competitive salaries with incentive and bonus opportunities.
Access to learning content on Degreed and other platforms.
Networking opportunities including access to diverse Business Resource Groups.
A strong, stable, and ethical business with industry-leading pay and benefits.

Working at MassMutual

MassMutual celebrates an inclusive, vibrant, and diverse culture that encourages growth, openness, and opportunities for everyone. The company values ethics and integrity, prioritizes customer needs, and fosters a collaborative environment where employees' voices are heard. It emphasizes mutuality, protecting people, and living its core value of 'Living Mutual.'

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