Marketing and Content Manager

University of North Georgia

Dahlonega, GA

Full Time

Mid Level

51k-51k

13 days ago

Job Description

About the Role

The University of North Georgia is a multi-campus university with an enrollment of nearly 20,000 students, focused on educational excellence, leadership development, and community engagement. The Marketing and Content Manager is a public-facing position at the University of North Georgia Press, responsible for managing marketing strategy and content development, supervising student workers and interns, and maintaining the Press's online presence. The role requires high-level strategizing, organizational skills, and project management.

Key Responsibilities

Manage marketing and publicity campaigns, including author events, and collaborate with media teams for effective content distribution and working with sales representatives, distributors, and booksellers.
Manage the creation, editing, and quality assurance of Press content.
Supervise student employees and interns, and delegate marketing and content creation tasks.
Manage and maintain the university press website and social media presence, ensuring content is fresh, engaging, and discoverable through SEO optimization.
Strategize and implement comprehensive marketing plans for individual titles and the press's overall list.
Create book covers as assigned by the Managing Editor.

Requirements

Bachelor's degree required.
Two (2) years of experience in marketing management.
Proficient in Microsoft Office Suite and Adobe Creative Suite.
Experience using analytics tools.
Familiarity with Python and HTML.
Strong communication skills with professional knowledge of standard English grammar and syntax.
Skilled in marketing and marketing best practices, including digital marketing channels such as social media, email marketing, and SEO.
Proficient in project management and high-level strategic thinking.
Ability to collaborate effectively with internal and external teams.

Nice to Have

Experience in content editing and quality assurance.
Experience creating book covers.

Qualifications

Educational background: Bachelor's degree.

Benefits & Perks

Salary: $50,957

Working at University of North Georgia

The University of North Georgia provides a culture of academic excellence in a student-focused environment that includes quality education, service, research, and creativity. It emphasizes developing students into leaders for a diverse and global society, with a commitment to values such as integrity, excellence, accountability, and respect, aligned with the USG Core Values.

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