Marketing and Content Manager

About the Role

Key Responsibilities

• Develops and executes a comprehensive social media strategy across platforms such as Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.
• Plans and produces engaging written, visual, and video content that aligns with brand messaging and campaign goals.
• Manages the content calendar and schedules posts to optimize audience reach and engagement.
• Monitors and responds timely to online comments, questions, and reviews to foster positive community relationships.
• Collaborates with organizations, public relations firms, photographers, videographers, influencers, and tourism partners to source compelling destination content.
• Tracks and reports performance metrics, using insights to adapt strategies and improve results.
• Supports public relations, event coverage, and marketing initiatives, as needed.
• Develops and maintains digital asset library.
• Assists in the development and hosting of familiarization tours for media and influencers.
• Attends tradeshows, events, and outreach opportunities.
• Provides website support and integration.
• Assists in the development of marketing and public relations strategies.

Requirements

• High School Diploma or GED equivalent; Bachelor's degree in marketing, public relations or journalism or related field preferred.
• Four (4) years' experience in promotion of hospitality/tourism related industry.
• Proven experience in social media management, content creation, and digital storytelling—ideally within tourism, hospitality, or destination marketing.
• Strong photography, videography, and editing skills.
• Ability to travel (local or international as needed).
• Strong organizational skills.
• Effective verbal and written communication skills using proper grammar.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel).
• Valid Florida Driver License or Florida Identification Card (or ability to obtain within 30 days).
• Ability to obtain FEMA NIMS certification (IS-100.c and IS-700.b) within 90 days.

Nice to Have

• Experience working with tourism or destination marketing organizations.
• Knowledge of emerging social platforms and algorithm changes.
• Experience in public relations and event coverage.

Qualifications

• High School Diploma or GED; Bachelor's degree preferred.
• Four years of relevant experience in hospitality/tourism promotion.
• Proven social media and digital content creation skills.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• Florida Retirement System with options for pension or investment plan.
• Paid holidays, vacation, and sick leave.
• Life insurance, long-term disability, and voluntary supplemental insurances.
• Employee assistance and wellness programs.
• Deferred compensation options.