Marketing & Design Specialist

About the Role

Key Responsibilities

• Partner with the Marketing Director to execute B2B marketing campaigns and design projects to support lead generation, customer acquisition, and revenue growth.
• Lead marketing efforts for the Repair Services group, managing content, collateral, and campaigns across digital and print channels.
• Design and maintain creative assets—including websites, emails, ads, social media, branding, print materials, and presentations—aligned with brand guidelines.
• Strengthen brand positioning and messaging across all marketing channels to ensure brand consistency while enhancing visibility and reputation.
• Develop and execute B2B marketing campaigns using paid ads, email, webinars, social media, SEO, and website content to boost brand awareness and generate leads.
• Translate technical details into compelling marketing content that informs and supports prospects, customers, and sales teams.
• Track and analyze website and campaign metrics to refine strategies and improve ROI.
• Maintain a centralized repository of creative assets with version control for easy access.
• Manage and execute a social media calendar focused on driving organic growth for YouTube and LinkedIn.
• Engage in open and collaborative communication with internal teams.
• Contribute towards the development of a sustainable lead generation system.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Digital Arts, Business or related field.
• 7+ years' experience in marketing or graphic design.
• Proficiency with graphic design and working in programs in Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Open and professional communication style combined with strong interpersonal skills.
• Organized and able to multitask effectively by prioritizing tasks and managing time effectively.
• Comfortable working to deadlines.
• Superb graphic design skills adaptable to various forms of content, including articles, web pages, social media posts, and advertising copy.
• Superior attention to detail and strong understanding of design principles.
• Willing to enhance technical knowledge of our industry through ground level observation of operations.
• Able to work independently with minimal supervision and high self-motivation.
• Ability to speak effectively and make presentations before groups of internal and external stakeholders.
• Ability to interpret, summarize, and communicate data analytics from multiple platforms including Google Analytics, Social Media Platforms, and PPC campaigns.
• Proficiency with Outlook, Excel, Word, PowerPoint, and Adobe InDesign.
• Previous experience managing social media platforms in B2B including LinkedIn and YouTube (asset).
• Basic understanding of website Content Management Systems (asset).
• Prior experience with Microsoft Dynamics CRM (asset).
• Prior experience with email service providers (asset).
• Familiarity with SEO concepts, tools, and measurement (asset).
• Familiarity with website analytics tools like GA4 (asset).
• Experience with paid advertising such as Google Ads, Microsoft Ads, and LinkedIn Ads (asset).

Nice to Have

• Experience managing social media platforms in B2B including LinkedIn and YouTube.
• Basic understanding of website Content Management Systems.
• Prior experience with Microsoft Dynamics CRM.
• Prior experience with email service providers.
• Familiarity with SEO tools and concepts.
• Experience with website analytics tools like GA4.
• Experience with paid advertising platforms such as Google Ads, Microsoft Ads, and LinkedIn Ads.

Qualifications

• Bachelor's degree in Marketing, Graphic Design, Digital Arts, Business or related field.
• 7+ years' experience in marketing or graphic design.

Benefits & Perks

• Comprehensive benefits package that may include medical, dental, vision, 401k matching, and more.
• Pay range of $82,800.00 - $101,200.00.