Marketing & Design Specialist

About the Role

Key Responsibilities

• Partner with the Marketing Director to execute B2B marketing campaigns and design projects to support lead generation, customer acquisition, and revenue growth.
• Lead marketing efforts for the Repair Services group, managing content, collateral, and campaigns across digital and print channels.
• Design and maintain creative assets—including websites, emails, ads, social media, branding, print materials, and presentations—aligned with brand guidelines.
• Strengthen brand positioning and messaging across all marketing channels to ensure brand consistency while enhancing visibility and reputation.
• Develop and execute B2B marketing campaigns using paid ads, email, webinars, social media, SEO, and website content to boost brand awareness and generate leads.
• Translate technical details into compelling marketing content that informs and supports prospects, customers, and sales teams.
• Track and analyze website and campaign metrics to refine strategies and improve ROI.
• Maintain a centralized repository of creative assets with version control for easy access.
• Manage and execute a social media calendar focused on driving organic growth for YouTube and LinkedIn.
• Engage in open and collaborative communication with internal teams.
• Contribute towards the development of a sustainable lead generation system.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Digital Arts, Business or related field.
• 7+ years' experience in marketing or graphic design.
• Proficiency with graphic design and Adobe Creative Cloud programs (InDesign, Photoshop, Illustrator).
• Open and professional communication style with strong interpersonal skills.
• Organized and able to multitask effectively by prioritizing tasks and managing time.
• Comfortable working to deadlines.
• Superb graphic design skills adaptable to various content forms including articles, web pages, social media posts, and advertising copy.
• Strong attention to detail and understanding of design principles.
• Willingness to learn industry-specific technical knowledge through observation of operations.
• Ability to work independently with minimal supervision and high self-motivation.
• Effective speaking and presentation skills for internal and external stakeholders.
• Ability to interpret, summarize, and communicate data analytics from platforms like Google Analytics, social media, and PPC campaigns.
• Proficiency with Outlook, Excel, Word, PowerPoint, and Adobe InDesign.
• Experience managing social media platforms such as LinkedIn and YouTube is a plus.
• Basic understanding of website Content Management Systems (CMS) is a plus.
• Prior experience with Microsoft Dynamics CRM, email service providers, SEO tools, website analytics (GA4), and paid advertising platforms (Google Ads, Microsoft Ads, LinkedIn Ads) is a plus.

Nice to Have

• Experience with social media management in B2B contexts, including LinkedIn and YouTube.
• Knowledge of website Content Management Systems (CMS).
• Experience with Microsoft Dynamics CRM.
• Familiarity with email service providers (ESP).
• Understanding of Search Engine Optimization (SEO) concepts and tools.
• Experience with website analytics tools like GA4.
• Experience with paid advertising platforms such as Google Ads, Microsoft Ads, and LinkedIn Ads.

Qualifications

• Bachelor's degree in relevant field.
• 7+ years of experience in marketing or graphic design.

Benefits & Perks

• Comprehensive benefits package including medical, dental, vision, and 401k matching.
• Competitive salary range of $82,800 - $101,200 annually.
• Remote work with occasional travel for team meetings and operational training.