Marketing and Digital Branding Leader

About the Role

Key Responsibilities

• Develop and execute integrated campaigns across paid/organic social, content, email, and landing pages.
• Evaluate competitor strategies, market gaps, and ROI across digital channels.
• Track digital and industry trends to refine content and branding strategies.
• Partner with leadership to set and achieve annual marketing goals.
• Define how the website supports business goals such as lead generation, brand awareness, and e-commerce.
• Manage SEO, UX, and conversion optimization.
• Monitor KPIs via Google Analytics, Search Console, and CRM tools.
• Oversee campaign measurement plans, A/B testing, and adjustments.
• Create and oversee content including landing pages, videos, email campaigns, and promotional materials.
• Translate technical product features into compelling customer-facing assets.
• Coordinate internal and external resources for campaigns and projects.
• Guide content updates (blogs, product/service pages, resource libraries).
• Support planning of customer visits and training events.
• Research and coordinate trade shows aligned with business objectives.
• Oversee registration, logistics, and marketing deliverables for events.
• Represent the company in presentations to internal and external audiences.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years leading successful marketing and branding campaigns (strategy + execution).
• 3+ years marketing experience in manufacturing, automotive, or technical industries.
• Strong knowledge of digital marketing principles, SEO, paid media, and analytics.
• Proficiency with Adobe Creative Suite, Canva, Buffer, Google Analytics, Microsoft Office, and social media tools.
• Experience with WordPress, campaign building, and SEO best practices.
• Strong project management skills with the ability to meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills, with proven content creation and copywriting ability.
• Ability to collaborate cross-functionally with sales, product, and design teams.
• Professional communicator able to present ideas clearly to diverse audiences.
• Collaborative team player who adapts quickly to changing priorities.
• Strong cultural competency and ability to engage respectfully with global partners.
• Self-starter with a proactive, can-do attitude.

Nice to Have

• B2B marketing background preferred.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.