Marketing and Web Analytics

About the Role

Key Responsibilities

• Configure, maintain, and QA tracking tags and conversion actions across various platforms, perform simple code updates, build and maintain dashboards with visualizations, deliver recurring reporting presentations, and conduct QA/testing of tracking implementations.
• Write and develop ad copy and creative for search, display, and retargeting campaigns, configure retargeting audiences, implement A/B and multivariate tests, monitor and optimize campaigns against KPIs, and recommend data-backed improvements.
• Design image assets and create on-brand email layouts, configure, test, and deploy email campaigns, consult on CRM/Marketing Automation process improvements, configure and maintain engagement workflows, implement tagging and code adjustments, and QA/test all emails and automations.
• Create wireframes for web projects, collaborate with developers for implementation, QA/test design elements for usability and responsiveness, and propose refinements to support conversion goals.
• Conduct SEO data analysis using tools like Semrush and Google Search Console, develop technical SEO recommendations, monitor implementation, identify high-value optimization opportunities, and QA/test applied SEO changes.

Requirements

• Strong analytical and problem-solving skills with the ability to turn complex data into clear, actionable strategies.
• Proven critical thinking skills, able to assess multiple factors before recommending a course of action.
• Strategic mindset—capable of aligning executional work with overarching marketing and business objectives.
• Deep understanding of web analytics, tagging, and tracking best practices.
• Proficiency in Google Analytics 4, Looker Studio, and tag management systems.
• Experience with A/B testing platforms (Optimizely, Clarity) and paid media channels.
• Proficiency in email platforms (e.g., Mailchimp) and CRM/Marketing Automation tools.
• Basic HTML/CSS skills for implementing tags, tracking, and template adjustments.
• Excellent QA/testing mindset with a focus on accuracy and functionality.
• Strong communication skills and ability to present data-driven insights to stakeholders.

Nice to Have

• Experience with Google Search Console and SEO tools like Semrush.
• Experience with campaign configuration and optimization in Google Ads.
• Knowledge of marketing automation workflows and email personalization.
• Experience with web design wireframing and usability testing.

Qualifications

• Experience with web analytics, tagging, and tracking.
• Proficiency in Google Analytics 4, Looker Studio, and tag management systems.
• Experience with A/B testing platforms and paid media channels.
• Proficiency in email platforms like Mailchimp and CRM/Marketing Automation tools.
• Basic HTML/CSS skills.

Benefits & Perks

• Up to $35.00 per hour pay rate.
• In-person work location in Atlanta, GA 30303.