Marketing & Events Coordinator

About the Role

Key Responsibilities

• Assist with the local advertising and branding efforts.
• Maintain strong vendor relationships with various marketing partners.
• Drive social media communications for the store, including maintaining and updating the Facebook Page, planning and scheduling content, creating contests and campaigns, and engaging with customers.
• Plan, develop, and obtain approval for promotional events such as customer Getaways! cruises, shows, and tours, utilizing knowledge of destinations, travel routes, and customer preferences.
• Coordinate and execute offsite sales events, including arranging transportation, accommodations, and activity equipment.
• Provide customers with event-related brochures and publications, and lead point-of-interest tour groups when applicable.
• Confer with customers in person or by telephone to answer questions and explain event or promotion details.
• Assist with creating event flyers and promotional materials.
• Provide administrative support as needed.
• Manage local boat show administrative efforts in collaboration with the General Manager and Regional Marketing Manager.
• Execute nationally and regionally coordinated events.
• Coordinate boat video walk-throughs with the Store Manager.
• Implement and display all current OEM and MarineMax point-of-purchase materials.
• Liaise with charitable and community events, as well as the local Chamber of Commerce/CVB.
• Keep current on marketing and industry trends and best practices.
• Perform other duties as assigned.

Requirements

• Highly organized and technologically savvy.
• Strong communication and interpersonal skills.
• Ability to work under pressure with multiple deadlines and demands.
• Writing skills and creativity.
• Proficiency in Microsoft Office Suite.
• CRM systems experience preferred.
• Social media skills preferred, specifically Facebook.
• Bachelor's Degree or Associate Degree in a related field preferred.
• Two to four years of experience in marketing, events, or related area.
• Some travel required.

Nice to Have

• CRM systems experience.
• Social media skills specifically in Facebook.
• Bachelor or Associate Degree in related field.

Qualifications

• Bachelor Degree or Associate Degree in related field (preferred).
• Two to four years experience in the field or in a related area.