Marketing & Tradeshows Manager

About the Role

Key Responsibilities

• Oversee the sector's marketing activities to promote the products, capabilities and successes of a global organization of more than 16,000 employees with sales exceeding $6 billion.
• Oversee advertising, domestic exhibitions, and the strategic development of B2B and B2C marketing campaigns.
• Build an in-depth knowledge of the organization’s technology, innovation, and culture to inform critical projects and campaigns.
• Develop B2B marketing strategies for key campaigns in support of the brand, strategy and business objectives.
• Develop and implement B2C marketing strategies to raise awareness of the BAE Systems brand in communities where we live and work.
• Implement corporate identity and branding standards with tradeshows and marketing efforts across the ES sector.
• Lead the sector’s tradeshow program, working closely with business development, government relations, media and other functional teams.
• Manage relationship with agencies to deliver tradeshows in line with corporate brand guidelines, on time and on budget.
• Manage ES budgets for tradeshows and promotions.
• Support the development of key messages, sales materials and advertising.
• Monitor the competitive environment to proactively identify trends and potential issues for sector, campaign and communications leaders and teams. Recommend and support solutions.
• Collaborate with internal graphic designers, web developers and video team for the creation of marketing materials.
• Manage, mentor, develop and retain talent within the marketing team.
• Drive collaboration across a matrixed team of diverse communications professionals.
• Provide strategic communications counsel and guidance to senior leadership.
• Develop, maintain and report out on metrics to demonstrate investment impact.
• Collaborate with other sectors and BAE Systems, Inc. headquarters teams on strategic international campaigns and joint exhibitions.
• Demonstrate alignment with the sector’s cultural principles and model safe and ethical behavior.
• Ensure compliance with appropriate company policies and procedures.
• Report to the Director of External Communications and be an active member of the Communications leadership team.

Requirements

• Bachelor's degree in Communications, Journalism, English, Marketing, or similar.
• 10 years of experience in a communications discipline (or equivalent combination of education and experience).
• Demonstrated people management and leadership abilities.
• Strong written and verbal communications skills.
• Strong relationship building, negotiation, time management and influencing skills.
• Established business acumen.
• Demonstrated track record of leading enterprise-level communications projects and campaigns.
• In-depth knowledge of modern communications tactics, media, procedures and concepts.
• Must be a team builder, collaborator, networker, and motivator with a strong desire to learn and grow.
• Must work collaboratively and act as one team by supporting others to achieve our vision and fulfill our missions.
• Ability to simultaneously initiate, prioritize, and coordinate multiple projects and tasks in a fast-paced environment.
• Proficiency in all MS Office programs.

Nice to Have

• Defense or high-tech industry marketing experience preferred.
• Proficiency in Google Analytics or web analytics platforms.
• Proficiency in digital and social media advertising platforms.
• Exposure to email marketing and search engine optimization (SEO).
• Exposure to Salesforce or other customer relationship management (CRM) platforms.

Benefits & Perks

• Health, dental, and vision insurance.
• Health savings accounts.
• A 401(k) savings plan.
• Disability coverage.
• Life and accident insurance.
• Employee assistance program.
• Legal plan.
• Discounts on home, auto, and pet insurance.
• Paid time off, paid holidays, and other leave programs including paid parental, military, bereavement, and sick leave.
• Participation in company recognition programs with monetary or non-monetary awards.