Marketing &/Or Public Relations Manager

About the Role

Key Responsibilities

• Formulate and execute rooms-focused marketing and PR initiatives, including print/digital promotions, email campaigns, website content, social media planning, press releases, and media pitching.
• Develop and implement Food & Beverage marketing and PR strategies such as menu updates, collateral, social media, and media outreach.
• Create and execute Spa and Retail marketing and PR initiatives including special offers, trunk shows, media interviews, and website content updates.
• Support the Director of Sales & Marketing by handling inquiries, attending meetings, and acting as the main contact for marketing and PR matters.
• Manage outside PR agency, coordinate media visits, entertainment, and itineraries.
• Complete monthly website content audits, work with departments to update information, and brainstorm content ideas.
• Collaborate with the Corporate Digital Marketing Manager on media planning, SEO, PPC, and web analytics.
• Monitor and maintain the department budget, ensuring expenses stay within limits and prioritizing profitable projects.
• Work with revenue management to optimize online listings, position rates, and manage URL listings.
• Execute email marketing programs, assist with online newsletter trafficking, and track direct mail campaigns.
• Plan, promote, and coordinate special events such as customer appreciation events, wine tastings, press trips, and photo shoots.
• Represent the hotel as a brand ambassador internally and externally, promoting brand equity.
• Coordinate marketing communication across hotel outlets and manage third-party vendor communications.
• Develop and manage strategic campaigns for packages and promotions to meet revenue and market share goals.
• Build partnerships with local organizations to increase brand awareness.
• Participate in planning and executing the yearly marketing calendar.
• Represent the hotel at industry and community events and collaborate with all departments.
• Assist with preparing reports and collecting competitive data.

Requirements

• High school or equivalent education required; Bachelor's Degree required.
• 2-5 years' experience in marketing, advertising, branding, public relations, social media strategy and execution.
• Proficiency in computer skills including Microsoft Word, Excel, PowerPoint, and Opera.
• Knowledge of food and beverage menus, food preparation, and presentation.
• Ability to speak, read, write, and understand the primary language(s) used in the workplace.
• Good communication skills, both verbal and written.
• Excellent interpersonal, organizational, and supervisory skills.
• Ability to act independently with minimal supervision.
• Strong sales skills and ability to communicate customer needs and resolve complaints.
• Basic computational skills.

Nice to Have

• Experience with media planning and ad execution.
• Experience in managing online listings and digital marketing campaigns.
• Knowledge of SEO, PPC, and web analytics.

Qualifications

• High school diploma or equivalent.
• Bachelor's Degree.

Benefits & Perks

• Pay scale of $70,000.00 - $79,000.00, exclusive of incentive pay.
• Reasonable accommodations for applicants with disabilities.
• EEO employer with a drug-free workplace policy.