Marketing Assistant

About the Role

Key Responsibilities

• Assist in developing and executing marketing plans for all sports to drive ticket sales, attendance, and brand awareness, with a focus on Football, Men's Basketball, and Women's Basketball.
• Work with corporate sales to fulfill corporate partnership agreements.
• Assist in planning, directing, and evaluating game presentation, including scripts, music, PA, video boards, promotions, and recognitions.
• Create promotional materials and in-game content in collaboration with the Strategic Communications department.
• Engage in community outreach with local schools, churches, recreation departments, etc., to grow attendance and engagement.
• Coordinate campus outreach with Student Affairs, Greek Life, Campus Rec., etc., to increase student attendance and faculty/staff engagement.
• Assist in oversight and management of athletic marketing programs such as student workers/interns, the Scotty Mascot, Scotty's Kids Club, and student rewards.
• Recruit, train, and supervise student interns, work-study students, and mascots.
• Help develop and implement enhanced features of the Kid's Club to increase membership and engagement.

Requirements

• Bachelor's degree or equivalent experience.
• Strong interest in athletics marketing and promotions.
• Excellent written and verbal communication skills.
• Excellent public relations and promotional skills.
• Ability to work well with others.
• Ability to work nights and weekends for various functions and games.

Nice to Have

• Master's Degree in Business, Sports Administration, Marketing, Communications or other related field.
• Marketing and/or promotional experience in athletics or related field.
• NCAA Division 1 football or basketball in-game marketing and productions experience.
• Graphic design experience, preferably with Photoshop or Illustrator.