Marketing Automation and Operations Lead

About the Role

Key Responsibilities

• Design and launch campaigns — emails, nurture tracks, and lifecycle journeys that engage and convert.
• Build and refine workflows to deliver the right message at the right time to the right audience.
• Manage core systems — forms, segmentation, lead scoring, and routing — for efficiency and accuracy.
• Map customer touchpoints to identify gaps and elevate performance across the journey.
• Collaborate cross-functionally to align triggers, messaging, and timing throughout the funnel.
• Document processes to ensure visibility, scalability, and team continuity.
• Analyze funnel data to pinpoint drop-offs and implement solutions that improve conversion.
• Develop reports and dashboards to track performance, surface insights, and drive better results.

Requirements

• 3-5 years of experience in marketing automation and campaign performance, with a strong track record in email marketing.
• Bachelor's degree in Marketing or a related field; MBA is a plus.
• Advanced proficiency in HubSpot (and other automation platforms), with hands-on skills in lead scoring, forms, and data integrations.
• Skilled in GA4, Excel, and analytics tools for reporting and performance tracking.
• Ability to use data to uncover insights, improve funnel performance, and design scalable, full-funnel solutions.
• Clear written and verbal communication skills with an organized approach to work and cross-functional collaboration.
• Passion for building workflows and journeys that are timely, personal, and engaging, with a focus on customer experience.

Nice to Have

• Experience with other automation platforms beyond HubSpot.
• Experience in a fast-growing, scaling company environment.
• Knowledge of data analytics tools and performance tracking.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 3-5 years of experience in marketing automation and campaign performance.

Benefits & Perks

• Competitive salary that rewards results and team impact.
• Comprehensive health and wellness benefits including medical, dental, vision, and life insurance.
• Flexible Spending & Savings Options such as FSA or HSA accounts.
• Generous paid time off for rest and personal time.
• 401(k) plan with 5% company match.
• Employee recognition program.
• Monthly lifestyle stipends.
• Referral rewards program.
• Opportunities for growth and career development.