Marketing Automation-Eloqua Specialist

About the Role

Key Responsibilities

• Executing comprehensive programs in Eloqua
• Partnering closely with brands, Marketing Managers, and Marketing Operations to become an invaluable resource and extension of their team
• Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations
• Manage end-to-end marketing campaigns
• Design, localize, automate, and optimize regional demand generation campaigns using Eloqua
• Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
• Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
• Configure and manage marketing automation within Eloqua
• Work with cross-functional teams to identify automation opportunities and implement effective solutions
• Build and maintain automated campaigns across various channels
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Stay updated on industry trends and best practices in marketing automation
• Train and support team members on using marketing automation tools and processes effectively
• Improve data integrity operations where possible
• Analyze data integrity issues (accuracy, duplication, and completeness), drive processes/systems to resolve these issues, and communicate solutions confidently

Requirements

• 2-4 years of experience with Eloqua
• HTML knowledge is a plus
• Excellent troubleshooting skills
• In-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketing
• Expertise with CRM applications, such as Salesforce.com
• Hands-on experience with enterprise-level Marketing Automation systems (Eloqua experience mandatory)
• Data-driven with strong analytical skills
• Strong project management and organizational skills
• Experience with project management tools, like Monday.com
• Previous consulting experience (strongly preferred but not required)
• Used to working with workflow management tools (we use Monday.com)
• Professional maturity and ability to work autonomously
• Ability to figure things out when not knowing all the answers

Nice to Have

• Experience with enterprise-level marketing automation systems
• Experience with workflow management tools like Monday.com
• Previous consulting experience
• HTML knowledge

Qualifications

• Experience with Eloqua (2-4 years preferred)
• Knowledge of HTML (a plus)

Benefits & Perks

• Freedom & flexibility with supportive working patterns
• Great community with social events and active colleague groups
• Opportunity to volunteer and charity match funding
• Bespoke training, mentoring, and access to courses on LinkedIn Learning
• Generous PTO: 15 days rising to 20 after three years and 25 after six years, plus 10 holidays and birthday leave
• Work from (almost) anywhere for up to four weeks a year
• Competitive benefits including 401k match, health, vision, and dental insurance, parental leave, ESPP with company shares at a minimum 15% discount
• Strong wellbeing support through EAP, mental health resources, and wellness programs
• Recognition programs and global awards
• Salary range of $65K-$80K per year depending on experience
• International collaboration opportunities