Marketing Automation Implementation Specialist - Adobe Marketo

About the Role

Key Responsibilities

• Implementing and managing marketing automation systems using Adobe Marketo.
• Collaborating with marketing teams to create and execute automated campaigns.
• Analyzing data and optimizing workflows to improve marketing performance.
• Staying updated on industry trends and best practices in marketing automation.
• Ensuring compliance with data protection regulations in all automation processes.

Requirements

• Proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
• Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
• Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in.
• Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
• Ability to set up and optimize nurture campaigns, lead scoring, and segmentation.
• Experience integrating Marketo with CRM systems (Microsoft Dynamics).
• Familiarity with data governance, deduplication, and database management.
• Understanding of Marketo Landing Page and Email Template customization (HTML/CSS).
• Ability to map business goals to marketing automation strategy.
• Experience designing lead lifecycle models and revenue funnels.
• Expertise in engagement programs, ABM (Account-Based Marketing), and personalization.
• Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation.
• Clear implementation methodology (e.g., phased rollout vs. full migration).
• Ability to provide a project plan, milestones, and timelines.
• Strong communication skills for working with marketing, sales, and IT stakeholders.
• Willingness to train internal teams on Marketo best practices.
• Documentation deliverables (campaign setup guides, process flows, playbooks).