Marketing Automation Manager (Adobe AEP/NBA)

Humana

Little Rock, AR

Full Time

Mid Level

104k-143k

8 days ago

Job Description

About the Role

Humana's Marketing organization is seeking a Marketing Automation Manager who specializes in Adobe Experience Platform (AEP) and Next Best Action (NBA) execution to join the team as a Senior Product Manager working anywhere in the US. The role involves translating strategy into real-time journeys using Adobe tools, leading all phases of the product life cycle, and monitoring product efficacy to meet customer needs across segmentation. The position is remote, with a focus on enhancing marketing automation capabilities within a caring community dedicated to putting health first.

Key Responsibilities

Configure, test, deploy, and iterate personalized journeys in Adobe Journey Optimizer based on NBA strategy
Collaborate with the data analytics team to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes
Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting
Conduct rigorous QA across events, wait steps, personalization rules, and cross-channel triggers
Monitor performance and resolve execution issues; partner with analytics to refine logic and improve outcomes
Serve as a subject matter expert (SME) for AJO/AEP capabilities; upskill others on best practices in journey orchestration

Requirements

3+ years of marketing operations or lifecycle marketing experience
2+ years of hands-on configuration experience with Adobe Journey Optimizer and Adobe Experience Platform
Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization
Effective communicator across technical and business teams; detail-oriented in managing journey flows
Comfortable working in pod-based or agile cross-functional environments

Nice to Have

Adobe certifications in AEP or AJO are a plus
Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging
Experience in highly regulated industries (e.g., healthcare, financial services)
Exposure to JSON, event payloads, or API-driven personalization
Understanding of NBA personalization logic frameworks

Qualifications

Educational background is not explicitly specified, but experience with marketing operations and Adobe tools is required

Benefits & Perks

Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities

Working at Humana

Humana values personal identity protection and promotes a caring community focused on health and well-being. The company emphasizes diversity, inclusion, and supporting employees' personal and professional growth through various programs and benefits.

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