Marketing Automation Specialist

About the Role

Key Responsibilities

• Design, build, and deploy email campaigns using Salesforce Marketing Cloud, including setting up automated email triggers and customer journey flows to deliver personalized and timely communications.
• Develop and manage audience segments based on customer behavior, demographics, and preferences to ensure targeted and effective marketing campaigns.
• Monitor, analyze, and report on email channel performance, including open rates, click-through rates, conversions, and other key metrics.
• Conduct A/B testing and multivariate testing to refine email content, subject lines, and send times to maximize engagement and performance.
• Maintain data integrity within Salesforce Marketing Cloud, ensuring accurate audience data and compliance with data privacy regulations (e.g., CAN-SPAM, GDPR).
• Work closely with cross-functional teams, including marketing, sales, product, and IT, to align email marketing strategies with overall business objectives.
• Stay up-to-date with Salesforce Marketing Cloud features, best practices, and emerging trends to continuously improve campaign performance and efficiency.

Requirements

• 3+ years of experience in marketing automation, with specific expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
• Proven track record of building and managing automated email triggers, customer journeys, and complex workflows.
• Strong experience in audience segmentation and data management within a marketing automation platform.
• Proficiency in Salesforce Marketing Cloud, including AMPscript, SQL, and data extensions.
• Familiarity with HTML/CSS for email template customization.
• Experience with reporting tools and analytics platforms (e.g., Google Analytics, Salesforce Marketing Cloud reporting, or similar).
• Ability to analyze campaign performance data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with internal teams and stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Consultant) are a plus.
• Detail-oriented, self-motivated, and able to manage multiple projects in a fast-paced environment.
• Knowledge of data privacy regulations and email compliance standards.

Nice to Have

• Experience with additional marketing automation platforms (e.g., HubSpot, Marketo).
• Familiarity with CRM systems (e.g., Salesforce Sales Cloud) and integrations with Marketing Cloud.
• Understanding of promotional products or B2B marketing.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Tuition reimbursement
• Paid time off
• Flexible schedule
• Opportunities for advancement
• Recognition programs
• Referral bonuses