Marketing Automation Specialist

About the Role

Key Responsibilities

• Build, QC and execute low-medium complexity brand omnichannel programs, including creating journeys and trigger programs to deliver targeted messages through appropriate channels.
• Ensure high quality, on-time, and error-free implementation, testing, and QA of campaigns within the Salesforce Marketing Cloud automation platform.
• Create, review, and share standard quality control documents and follow processes to ensure accuracy and completeness.
• Monitor email deliverability across domains for all brand campaigns and provide recommendations to optimize deliverability and resolve IP reputation issues.
• Identify issues, determine root causes, and recommend corrective actions for campaign builds, IP reputation, and deliverability challenges.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement, maintaining relevant documentation.
• Build and execute test plans, identify winners, and proactively recommend optimization opportunities to enhance email deliverability, reach, and engagement.
• Collaborate with internal and external partners including Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative, and Digital Agencies to define, execute, and optimize campaigns.
• Provide exemplary customer service, set and maintain brand expectations, and communicate project updates and risks to the Associate Director.
• Stay informed about industry best practices and new technologies in 1:1 marketing and email marketing by participating in professional organizations and attending seminars and conferences.

Requirements

• Salesforce Marketing Cloud Email Specialist or Developer Certified.
• Bachelor's Degree in Business or Marketing or equivalent experience.
• 3-5 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing.
• Minimum of 3 years of hands-on experience creating marketing campaigns in Salesforce Marketing Cloud.
• Ability to think strategically and execute plans to exceed stakeholder expectations and project goals.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong client service and project management skills, with effective communication skills for both business and technical audiences.
• Knowledge of database, email, digital, 1:1 marketing concepts and best practices.
• Proficiency with MS Excel and SQL.
• Excellent written, verbal, and interpersonal communication skills.
• Inquisitive nature with strong analytical skills, including the ability to infer and apply learnings.

Nice to Have

• Experience with agile delivery methodologies.
• Knowledge of additional marketing automation tools and technologies.

Qualifications

• Salesforce Marketing Cloud Email Specialist or Developer Certification.
• Bachelor's Degree in Business or Marketing or equivalent experience.

Benefits & Perks

• Not specified in the description.