Marketing Automation Specialist

About the Role

Key Responsibilities

• Design, build, and deploy email campaigns using Salesforce Marketing Cloud, including automated triggers and customer journey flows for personalized communications.
• Create and manage customer segments based on behavior, demographics, and preferences to ensure targeted campaigns.
• Monitor and analyze email channel performance (open rates, click-through rates, conversions, etc.) and provide insights to optimize ROI.
• Conduct A/B and multivariate testing to refine content, subject lines, and send times.
• Maintain data integrity and ensure compliance with data privacy regulations (e.g., CAN-SPAM, GDPR).
• Partner with marketing, sales, product, and IT teams to align email marketing strategies with business objectives.
• Stay current with Salesforce Marketing Cloud features, best practices, and trends.

Requirements

• 3+ years in marketing automation, with expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
• Proven ability to build/manage automated triggers, journeys, and complex workflows.
• Strong audience segmentation and data management experience.
• Proficiency in Salesforce Marketing Cloud, including AMPscript, SQL, and data extensions.
• Familiarity with HTML/CSS for email customization.
• Experience with reporting tools/analytics platforms (e.g., Google Analytics, Marketing Cloud reporting).
• Ability to turn data into actionable recommendations.
• Strong written/verbal communication skills and ability to collaborate effectively.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Salesforce Marketing Cloud certifications a plus.
• Detail-oriented, self-motivated, able to manage multiple projects in a fast-paced environment, and knowledgeable of compliance standards.

Nice to Have

• Experience with additional platforms (e.g., HubSpot, Marketo).
• Familiarity with CRM systems (e.g., Salesforce Sales Cloud) and integrations.
• Understanding of promotional products or B2B marketing.

Benefits & Perks

• Discretionary bonuses.
• Medical, dental, and vision benefits.
• Company's 401(k) retirement plan.