Marketing Automation Specialist - Eloqua

Informa

San Francisco, CA

Full Time

Mid Level

65k-80k

about 2 months ago

Job Description

About the Role

Informa Festivals is a company that specializes in B2B events, bringing together influential creative, technology, and business festivals such as Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week. They combine these events with marketing intelligence platforms and advisory services to create immersive experiences that drive innovation and industry advancement. The company emphasizes a festival-led approach, leveraging decades of expertise and international reach to shape the next generation of business festivals. The role of Marketing Automation Specialist is based in San Francisco and involves supporting marketing automation efforts across the company's brands.

Key Responsibilities

Executing comprehensive programs in Eloqua
Partnering closely with brands, Marketing Managers, and Marketing Operations to support their teams
Collaborating with marketing stakeholders to drive campaign production, execution, and operations
Managing end-to-end marketing campaigns
Designing, localizing, automating, and optimizing regional demand generation campaigns using Eloqua
Managing data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
Developing and executing marketing automation strategies to streamline workflows and improve efficiency
Configuring and managing marketing automation within Eloqua
Working with cross-functional teams to identify automation opportunities and implement solutions
Building and maintaining automated campaigns across various channels
Monitoring and analyzing campaign performance metrics, providing insights and recommendations for optimization
Staying updated on industry trends and best practices in marketing automation
Training and supporting team members on marketing automation tools and processes
Improving data integrity operations and resolving data issues
Analyzing data accuracy, duplication, and completeness, and communicating solutions confidently

Requirements

2-4 years of experience with Eloqua
HTML knowledge is a plus
Excellent troubleshooting skills
In-depth knowledge of marketing automation processes, including lead management and campaign management
Expertise with CRM applications, such as Salesforce.com
Hands-on experience with enterprise-level marketing automation systems (mandatory experience with Eloqua)
Data-driven with strong analytical skills
Strong project management and organizational skills
Experience with project management tools, like Monday.com
Previous consulting experience (preferred but not required)
Comfortable working independently with a high degree of autonomy and professional maturity

Nice to Have

Experience with workflow management tools like Monday.com

Qualifications

Relevant experience with Eloqua and marketing automation systems
Experience with Salesforce.com
Technical troubleshooting skills
Project management experience

Benefits & Perks

Flexibility and trust in working patterns
Supportive community with social events and colleague networks
Opportunity to volunteer and receive charity match funding
Bespoke training, mentoring, and access to courses on LinkedIn Learning
Generous PTO policy (15 days rising to 20 after three years, and 25 after six years), plus holidays and birthday leave
Work-from-anywhere flexibility for up to four weeks a year
Competitive salary ($65K-$80K/year depending on experience)
Comprehensive health, vision, dental insurance, 401k match, parental leave, ESPP, and wellbeing support
Recognition programs and global collaboration opportunities

Working at Informa

Informa values a rewarding, supportive, and enjoyable work environment, emphasizing fun while achieving results. They foster an inclusive culture that welcomes diverse perspectives and backgrounds, with a focus on collaboration, community, and professional growth. The company promotes work-life balance, wellbeing, and recognition for great work through awards and kudos programs.

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