Marketing Automation Specialist - KC26-184757929

Creative Circle

Chicago, IL

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

As a Marketing Automation Specialist at Creative Circle, LLC, you will be responsible for implementing and managing marketing automation programs within a non-profit association environment. The role involves executing automated marketing campaigns, optimizing workflows, and ensuring the seamless operation of marketing automation platforms, primarily Marketo, to support lead generation, nurturing, and targeted messaging efforts. The position reports directly to the Associate Director of Digital Marketing and requires collaboration within a team, with a focus on digital sales, B2B demand generation, and integration with CRM systems.

Key Responsibilities

Take charge of the marketing automation platform, ensuring smooth integration with CRM systems, email marketing platforms, and other relevant tools.
Implement, manage, and execute automated marketing campaigns, including lead generation and nurture programs, email workflows, and drip campaigns, particularly in the B2B/Corporate Sales and Alliances channel.
Develop and implement strategies to deliver targeted and personalized marketing messages.
Support the development of lead scoring models and ensure accurate lead qualification for sales follow-up.
Enhance A/B testing capabilities to refine messaging, layouts, and other campaign elements for improved performance.
Track and analyze key performance metrics for marketing automation campaigns, providing insights and recommendations for optimization.

Requirements

Expert in managing marketing automation platforms, specifically Marketo.
Experience working with CRM systems (e.g., Salesforce) and integrating them with marketing automation platforms.
Solid understanding of digital sales/B2B Demand Generation and eCommerce tools.
Strong understanding of email marketing best practices and audience segmentation.
Comfortable working with APIs in a programming language.
Ability to track, analyze, and optimize campaign program performance using data-driven insights.

Nice to Have

Experience with API integration and programming languages.
Knowledge of eCommerce tools and digital sales strategies.

Qualifications

2-3 years of experience in marketing automation or related field.
Must have Marketo experience.
Must be located in the Chicagoland area or willing to work remotely with monthly onsite meetings.
Authorized to work in the United States without employer sponsorship.

Benefits & Perks

$75/month home office allowance
Flexible work schedule (Mon-Thu 9-6, Fri 9-11:30/12)
401K match
Tuition reimbursement
Generous benefits package

Working at Creative Circle

Creative Circle is committed to diversity and equal opportunity employment. The company values collaboration, innovation, and a supportive work environment, as reflected in its recognition as a Great Place to Work and its inclusive policies.

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