Marketing Automation Specialist: Salesforce Market

Staffmark

Mettawa, IL

Contract

Mid Level

16 days ago

Job Description

About the Role

A Marketing Automation Specialist at Staffmark Investment LLC, based in Mettawa, Illinois, working with a leading global pharmaceutical company. The role involves building impactful omnichannel marketing campaigns using Salesforce Marketing Cloud, focusing on personalized 1:1 marketing programs delivered via email and SMS. The position is part of the Digital Lab team and offers a hybrid work environment with in-office presence on Tuesdays, Wednesdays, and Thursdays.

Key Responsibilities

Build, test, and launch omnichannel marketing programs, from simple journeys to complex triggered campaigns, using Salesforce Marketing Cloud.
Ensure campaigns are delivered on time, error-free, and optimized for maximum impact.
Monitor email deliverability and provide strategies to improve inbox placement and IP reputation.
Troubleshoot campaign or deliverability issues, identify root causes, and recommend fixes.
Partner with cross-functional teams including Marketing, Strategy, Analytics, Technology, and external agencies to create, optimize, and execute campaigns.
Test and analyze campaign performance, proactively suggesting optimizations to boost reach and engagement.
Stay current on best practices in 1:1 marketing and bring fresh ideas to the team.

Requirements

Certified in Salesforce Marketing Cloud (Email Specialist or Developer).
Focusing on building customer journeys, QA, and audience segmentation for campaign builds.
Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
Minimum 3 years of hands-on experience in database marketing, CRM, email, digital, or 1:1 marketing.
At least 3 years of direct experience building campaigns in Salesforce Marketing Cloud.
Strong project management and client service skills, comfortable working with both technical and business partners.
Solid understanding of digital marketing concepts and best practices.
Analytical mindset with proficiency in Excel and SQL.
Excellent written, verbal, and interpersonal communication skills.
A proactive problem solver who thrives in a fast-paced environment.

Nice to Have

Experience working in a fast-paced, collaborative environment.
Knowledge of omnichannel marketing strategies.
Experience with email deliverability and IP reputation management.

Qualifications

Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
Salesforce Marketing Cloud certification (Email Specialist or Developer).
Minimum 3 years of relevant experience in digital and CRM marketing.

Benefits & Perks

Opportunities to learn, innovate, and make an impact on global consumer marketing.
Work with a world-class brand in a role where contributions truly matter.
Hybrid work environment with in-office days.

Working at Staffmark

A collaborative team culture with a positive, 'all for one' mindset. Emphasis on learning, innovation, and making a meaningful impact within a global brand environment.

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