Marketing Brand Manager

About the Role

Key Responsibilities

• Develop and implement a brand strategy that drives awareness, engagement, and revenue growth through D2C and 2-Step Distribution channels.
• Conduct market research to identify trends, consumer insights, and opportunities to grow brand visibility and market share.
• Define the brand's positioning, value proposition, and messaging that resonates with target audiences across different channels.
• Create and execute integrated marketing plans spanning digital, print, events, and social media to build brand loyalty and expand the customer base.
• Collaborate with cross-functional teams including product, sales, and digital marketing to align on brand objectives and ensure consistent messaging.
• Oversee the creation of high-quality digital content such as social media posts, blogs, videos, email marketing, and website content.
• Manage the relationship between direct and indirect sales channels to ensure brand consistency and avoid channel conflict.
• Track, analyze, and report on key brand metrics, adjusting strategies based on performance data and market insights.
• Manage a small team of direct reports, providing coaching, performance management, and leadership within the department.
• Coordinate with internal and external creative resources to ensure quality and timely deliverables.
• Partner with Engineering, Sales, Supply Chain, Manufacturing, and Distribution to meet KPIs.
• Act as the brand champion, advocating for consistency and authenticity in all customer interactions.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7-10 years of experience in brand management, marketing, or related field, with a focus on D2C and/or 2-step distribution.
• Proven success in developing and implementing brand strategies and marketing plans that drive growth.
• Strong understanding of the D2C business model and experience working with 2-step distribution.
• Experience managing a brand across multiple channels, ensuring consistency while tailoring strategies for different audiences.
• Experience leading cross-functional teams and managing external creative agencies.
• Proficiency in digital marketing, content strategy, and performance analytics tools.
• Excellent communication and project management skills.
• Creative problem-solving mindset and ability to thrive in a fast-paced, dynamic environment.

Nice to Have

• MBA or advanced degree preferred.