Marketing Business Partner

About the Role

Key Responsibilities

• Lead strategic conversations with internal stakeholders to ensure marketing efforts are aligned with broader organizational objectives.
• Develop and manage integrated marketing plans, oversee campaign execution, and monitor performance.
• Support budget planning and reporting, using data analysis to guide decision-making and identify opportunities.
• Lead internal communications across the region to ensure consistent messaging and alignment with enterprise priorities.
• Partner with regional leadership to develop and execute communication plans that support organizational initiatives and employee engagement.
• Manage internal content such as intranet updates and newsletters, and support leadership messaging for meetings and recognition efforts.
• Contribute to crisis communication planning in collaboration with media relations and leadership.
• Participate in implementing major marketing and sales programs and initiatives.
• Manage marketing and sales for multiple products and product groups.
• Develop strategies to drive the business while maintaining alignment with parent branding and other enterprise branding and sales strategies.
• Manage the content, messaging, and execution of integrated marketing campaigns, sales tool kits, and programs.
• Manage costs within a predetermined budget and participate in cross-functional planning and collaboration.
• Provide clear direction and vision to the team and mentor junior team members.
• Monitor industry trends that impact accounts and identify potential opportunities.

Requirements

• Bachelor's degree in marketing, communications, journalism, business or a related field.
• Minimum of four years of related experience.
• Strong writing and communications skills.
• Strong communication and relationship-building skills.
• Ability to lead strategic initiatives and collaborate across teams.

Qualifications

• Bachelor's degree in marketing, communications, journalism, business or a related field.
• Minimum of four years of related experience.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• A 401(k) retirement plan
• Work/life balance benefits
• Generous time off package