Marketing Campaign & Partner Lead

About the Role

Key Responsibilities

• Develop the demand generation strategy and manage the implementation of go-to-market plans necessary to meet the Sales revenue goals in its area of responsibility.
• Drive joint go-to-market plans and co-marketing initiatives with Partners, aligning campaigns to partner goals and field objectives to accelerate pipeline and revenue growth.
• Support Sales by generating new, well-targeted leads and promoting our brand and products across our vertical markets.
• Contribute to the development, implementation and optimization of lead nurturing and ABM programs, measuring progress and conversions.
• Expand partner sales and marketing capabilities through disciplined joint marketing activities, tailored content, toolkits, updates in the Partners Portal, and regular training.
• Develop, execute, and manage comprehensive Marketing Plans for integrated multitouch marketing campaigns, including advertising, webinars, emails, landing pages, content syndication, social media, trade shows, seminars, articles and more.
• Partner with Product Marketing, Product Experts, Partners, and Sales Teams to produce all campaign-related materials, such as industry briefs, guides, eBooks, whitepapers, customer stories, web updates, social media, use cases, and more.
• Develop and re-purpose relevant marketing content and materials as needed.
• Ensure materials are completed on time and campaigns are executed as scheduled.
• Make sure that all campaign materials, website, online contents, and emails have strong customer-centric messaging and effectively communicate the business value.
• Coordinate demand generation marketing campaigns with BDR and Sales to guarantee proper follow-through and eliminate the risk of losing potential opportunities.
• Brief BDR and Sales teams prior to campaign launches to ensure alignment and optimization of results.
• Actively track the results of marketing activities and seek improvements for future campaigns.
• Monitor leads and opportunities conversions, pipeline velocity, and ensure rapid follow-up of leads.
• Manage budget and MDF planning, execution, ROI tracking, forecasting, and reporting.
• Continuously learn about customers, personas, industries, events, professional associations, and local media related to the scope.
• Stay ahead of industry trends and best practices related to demand generation and multi-channel marketing.
• Perform all other duties and tasks as assigned by supervisor or manager.

Requirements

• Bachelor's degree in business or technology; Master's degree a plus.
• 5+ years previous experience in marketing B2B technology products/solutions.
• 3+ years' recent experience working in B2B Marketing for a mid-sized to large global technology company.
• Marketing experience executing B2B marketing activities for product launches and/or lead generation, or B2B channel partner marketing.
• Previous B2B customer-facing experience as Sales or Presales is a plus.
• Fluency in languages like Spanish, German, Dutch, Italian, or French is a plus.
• Strong customer focus and business acumen; has a passion for business value.
• Hands-on, adaptable and agile.
• Strong cross-functional collaborator.
• Relationship-building and negotiation skills.
• Driven and resilient.
• Organized, analytical skills.
• Good project management abilities, able to prioritize multiple projects.
• Familiar with CRM (D365, SFDC) and MarTech (6Sense, Hubspot, Pardot, Marketo...).
• Good knowledge of Microsoft Office Suite (Word, PowerPoint, Excel).
• Location: Remote, based in the US or Spain (BCN).

Nice to Have

• Master's degree in a relevant field.
• Experience working in a global technology environment.
• Experience with content creation for marketing campaigns.

Qualifications

• Bachelor's degree in business or technology.

Benefits & Perks

• Competitive benefits and salaries.
• Personal and professional development opportunities.
• Flexibility.