Marketing Campaign Manager

General Dynamics

Falls Church, VA

Full Time

Senior

85k-115k

4 days ago

Job Description

About the Role

GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As a Marketing Manager, you will support campaign development for the Defense market and company-wide technology efforts. You will oversee and execute strategic and tactical development, delivery, and measurement of priority campaigns, collaborating with creative marketing teams, technical subject matter experts, alliance partners, and the wider Growth organization to create best-in-class marketing programs. This role involves contributing to go-to-market strategies, positioning core capabilities, and maintaining close relationships with Growth/Business Development and Technology leadership to align marketing efforts with business activities in the Defense space.

Key Responsibilities

Creating strategic and measurable go-to-market plans that align with overarching growth and brand goals.
Building consultative relationships with subject matter experts, business development/growth, and operational teams.
Consulting with external marketing vendors and media partners to support integrated marketing campaigns.
Collaborating with GDIT's technology partner ecosystem and supporting co-marketing initiatives.
Acting as an ambassador for the marketing team, demonstrating the value of strategic marketing.
Working effectively within a large matrixed organization.

Requirements

Bachelor's and/or Master's degree in Marketing, Public Relations, Communications, Journalism or a related discipline.
5+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience.
Strong and highly effective writing and public speaking skills and interpersonal communication skills.
Experience in cross-channel marketing communications (PR, events, digital and social media).
Willingness to submit writing samples upon request.
Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
Experience with alliance partner marketing and/or executing campaigns in the technology sector.

Nice to Have

Experience designing integrated marketing campaigns in the technology sector.
Experience with alliance partner marketing.

Qualifications

Bachelor's and/or Master's degree in Marketing, Public Relations, Communications, Journalism or a related discipline.
5+ years of related experience.

Benefits & Perks

Full-flex work week to own your priorities at work and at home.
401K with company match.
Comprehensive health and wellness packages.
Internal mobility team dedicated to helping you own your career.
Professional growth opportunities including paid education and certifications.
Cutting-edge technology to learn from.
Paid vacation and holidays.

Working at General Dynamics

Join an award-winning marketing team, collaborate with leading technology brands, and have the autonomy to execute creative marketing initiatives. GDIT emphasizes professional growth, work/life balance, and leveraging advanced technology to create impactful solutions. The company values innovation, collaboration, and strategic thinking in a dynamic, matrixed environment.

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