Strategic Marketing Lead, Immunology (Atlanta, GA)

UCB-Bioproducts

Atlanta, GA

Full Time

Senior

1 day ago

Job Description

About the Role

We are seeking a Strategic Marketing Lead to join our Immunology Patient Value Unit (IPVU) in Atlanta, GA. This position is based in our Atlanta, GA headquarters. Applicants must reside (or be willing to relocate) to this area. As Strategic Marketing Lead, you will drive strategic planning and execution for the US Immunology team. This includes long-range forecasting, brand and financial planning, and leading enterprise initiatives. You'll serve as the key liaison across local, regional, and global stakeholders, ensuring alignment and integration of strategy and execution.

Key Responsibilities

Lead business planning processes (forecasting, brand, tactical planning)
Represent US Immunology in global planning and enterprise initiatives
Develop strategic presentations and executive communications
Drive cross-functional collaboration and portfolio strategy
Assess competitive landscape and inform short- and long-term planning
Champion performance metrics and investment decision-making
Strengthen team integration across Stakeholder Experience &amp; Value

Requirements

Bachelor's degree
Minimum of 5 years' experience in the pharmaceutical or healthcare industry or consulting
Minimum of 3 years' experience in marketing or strategic commercial roles

Nice to Have

Master's degree
Strong understanding of data and US business operations
Proven experience in writing and presenting strategic business plans, with the ability to synthesize multiple elements into concise documents
Ability to inspire and lead cross-functional teams, coordinating with internal partners in marketing, sales, market research, analytics, forecasting, data governance, MAP, medical, etc.
Demonstrated ability to 'connect the dots' in a complex and matrix environment, understanding decision-making processes and coordinating with decision-makers and indirect influencers
Proven success in executing intra-organizational and interdependent initiatives across executive-level leadership teams

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