Senior Partner Marketing Manager, SMB - Paramount Advertising

About the Role

Key Responsibilities

• Develop and implement a comprehensive partner marketing strategy that deepens our alignment with partners and contributes to growth targets.
• Lead joint marketing campaigns with technology partners, including digital, event, and content activation efforts, aligning messaging and branding to maximize impact.
• Define new and creative ways for us to align with trusted associations and individuals across key verticals to form content partnerships.
• Collaborate with internal teams (Product, Design, Lifecycle Marketing) and partners to create compelling content and programs, while driving consistency in the brand and messaging across teams.
• Manage agency and partner enablement programs, including co-branded content, webinars, and marketing assets that empower partners to independently promote Paramount Ads Manager solutions.
• Track, analyze, and report on the performance of partner marketing programs, optimizing campaigns based on data insights.
• Cultivate strong relationships with key partners, fostering collaboration and identifying new co-marketing opportunities.

Requirements

• 7+ years of experience in partner, channel or events marketing, with a proven track record of executing successful co-marketing campaigns that drive business growth.
• Strong understanding of digital marketing channels, including email, paid media, and content distribution.
• Ability to develop compelling narratives and assets suited for different partner audiences and channels.
• Experience managing multiple campaigns and projects simultaneously, including events, with excellent organizational skills.
• Data-driven mindset, with the ability to analyze campaign performance and adjust strategies accordingly.

Nice to Have

• Experience managing large-scale partner marketing initiatives.
• Knowledge of the media and entertainment industry.
• Familiarity with streaming and digital advertising platforms.

Qualifications

• Educational background is not explicitly specified, but extensive experience in partner marketing is required.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) plan.
• Life insurance coverage.
• Disability benefits.
• Tuition assistance program.
• Paid time off (PTO).
• Sales incentive compensation eligibility.