Marketing Executive (B2B)

Informa

Full Time

Mid Level

2 days ago

Job Description

About the Role

We now have an exciting opportunity for a Marketing Executive to join our Marketing team. The Marketing Executive is responsible for executing marketing strategies and campaigns aimed at institutional customers in China, including universities, academic institutes, hospitals, corporations and government agencies. Leveraging existing customer data, external institutional data, internal insights, collaboration with Sales colleagues, and market research, the Marketing Executive will execute targeted marketing campaigns designed to drive revenue growth.

Key Responsibilities

Plan and execute marketing campaigns targeting librarians and other institutional customers in China to generate new business opportunities and retain existing business
Create high-quality marketing contents and collaterals of various formats for various promotional scenarios specifically tailored to B2B customers
Organize, participate and support librarian and institutional engagement activities, including focus groups, conferences, industry events and customer visits
Collaborate closely with Sales colleagues to ensure campaigns are strategically planned, efficiently executed, and timely tracked
Support territory planning focused on specific revenue growth opportunities
Drive improvements in key metrics including online interactions, offline engagement, accumulation of marketable contacts, usage of knowledge content, lead generation and revenue growth

Requirements

Experience in executing marketing campaigns targeting institutional or B2B customers
Ability to create marketing content and collaterals in various formats
Strong collaboration skills to work with sales teams and external partners
Knowledge of market research and data analysis
Ability to plan and support engagement activities and events

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