Marketing Campaign Manager

About the Role

Key Responsibilities

• Develop and manage content calendars across email, SMS, and organic social media, aligned to marketing briefs and local market needs.
• Own channel segmentation, testing, and performance-driven optimization strategies.
• Brief, QA, and collaborate with agencies on creative and technical setup of campaigns.
• Monitor campaign results and recommend A/B tests, optimizations, and enhancements.
• Schedule and publish social content across Facebook, Instagram, and LinkedIn.
• Engage with the online community and manage social inboxes to build customer relationships and address customer care issues.
• Assist in drafting IVR flows and call messaging to enhance the customer experience.
• Track call campaign performance and collect customer feedback from regional campaigns.
• Support the development of automated customer journeys across multiple channels.
• Contribute to audience segmentation strategies based on customer behavior and lifecycle stage.
• Collaborate with Paid Media and Web teams to ensure cohesive messaging across all customer touchpoints.
• Identify and escalate broken campaign flows, engagement drop-offs, or testing opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-6 years of experience in marketing, with direct experience in B2C email, SMS, and/or social media campaign management.
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Mailchimp, HubSpot).
• Experience using social scheduling tools (e.g., Soci, Sprout Social, Hootsuite, Meta Business Suite).
• Previous experience writing creative campaign briefs for Creative resources.
• Ability to analyze campaign-level data and draw actionable insights.
• Strong analytical skills with experience in Excel and data visualization tools (e.g., Power BI, Looker, Tableau).
• Excellent communication and project management skills.
• Highly organized with a strong attention to detail.
• Demonstrated ability to manage multiple projects, prioritize tasks, and adapt to changing priorities.
• Excellent written and verbal communication skills, with strong attention to detail and grammar.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); and marketing automation tools a plus.
• Positive attitude, detail-oriented, and a proactive approach to tasks.
• Creative problem-solving abilities.
• Strong analytical and data interpretation abilities.
• Ability to work in a fast-paced environment.

Nice to Have

• Experience with Power BI, Looker, Tableau for data visualization.
• Experience with marketing automation platforms beyond Salesforce Marketing Cloud, such as Klaviyo or HubSpot.
• Experience in legal drafting or marketing automation tools like Mailchimp.
• Experience with social media management tools like Hootsuite.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-6 years of experience in marketing, specifically in B2C email, SMS, and social media campaigns.

Benefits & Perks

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance and disability insurance options.
• Supplemental benefit programs.
• Career Development opportunities.