Marketing Campaign Specialist

Biamp Systems

Chester, PA

Full Time

Mid Level

24 days ago

Job Description

About the Role

The Marketing Campaign Specialist is responsible for the setup and deployment of campaigns using marketing automation software, including email communications, webinar programs, and paid media campaigns. They play a key role in the planning, execution, and optimization of integrated marketing campaigns that drive awareness, generate qualified leads, and support revenue growth. This position involves collaboration across sales, marketing, and other departments, with responsibilities including website updates, database management, marketing program development, and lead routing. The role requires a detail-oriented marketer with strong organizational skills, an analytical mindset, and experience with marketing automation, digital advertising, and cross-channel campaign execution.

Key Responsibilities

Build, segment, and deploy campaigns using marketing automation platforms (Marketo or HubSpot preferred).
Support multi-channel marketing campaigns (email, paid media, social media, website, events, and webinars) to support product launches, promotions, and brand initiatives.
Collaborate with marketing or sales representatives to develop on-demand campaigns and ensure timely execution.
Create forms, landing pages, and other web content.
Monitor and analyze campaign performance, providing actionable insights to improve effectiveness and ROI.
Perform database cleanup and smart list management.
Ensure campaigns align with brand guidelines, voice, and overall go-to-market strategy.
Support demand generation initiatives, including lead nurturing, scoring, and routing.
Respond to sales inquiries and marketing support tickets to ensure excellent marketing service support.
Write content for emails, landing pages, etc., as assigned.
Moderate company-sponsored webinars as assigned.

Requirements

2-4 years prior marketing, marketing communications, customer marketing, or marketing programs experience.
Experience with CRM systems, marketing automation, digital advertising platforms, and webcast platforms; prior knowledge of Marketo and/or Dynamics CRM is a plus.
Excellent written and verbal communication skills with attention to detail.
Analytical skills with proficiency in campaign reporting, dashboards, and performance optimization.
Excellent time management and organizational skills with the ability to manage multiple deadline-driven projects.
Desire to learn new processes and optimize existing ones.
Flexible, friendly, and solution-oriented.
Ability to collaborate across departments and work in a fast-paced, global environment.

Nice to Have

Tech experience is a plus.

Benefits & Perks

Medical, Dental, and Vision insurance.
3 weeks annual PTO and 9 paid holidays.
401(k) + matching.
Employer-paid base life insurance, short, and long-term disability.
Health savings accounts (with Biamp contribution) and flexible spending accounts.
Tuition reimbursement.
Charitable donation matching.
Discretionary company achievement bonus.
Referral bonuses.

Working at Biamp Systems

At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don't succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us.

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