Marketing Campaign Strategist

PAR Technology

Minneapolis, MN

Full Time

Mid Level

9 days ago

Job Description

About the Role

PAR Technology Corporation has been a leader in restaurant technology for over four decades, providing innovative software and hardware solutions that enable seamless guest experiences and drive growth for over 100,000 restaurants worldwide. The company emphasizes a 'Better Together' ethos, offering Unified Customer Experience solutions that combine point-of-sale, digital ordering, loyalty, back-office software, and industry-leading hardware and drive-thru offerings. The role of Marketing Campaign Strategist supports the development, execution, and optimization of multi-channel lead generation campaigns targeting the restaurant industry, with a focus on generating qualified leads and pipeline for PAR's solutions.

Key Responsibilities

Build and launch campaigns across email, outbound sales tools (Gong/SalesLoft), paid media, and organic social channels
Create HTML emails, segment lists, and manage assets in Pardot
Maintain campaign calendars and coordinate timelines
Vet and clean prospect/customer lists
Upload leads into Pardot and Salesforce with correct tagging and routing
Collaborate with sales for outreach support
Assist in defining target segments
Write campaign copy for various channels
Contribute ideas for new and repurposed content
Track and report on CTR, conversion rates, and influenced pipeline
Recommend improvements based on performance
Ensure alignment with business goals through cross-functional coordination
Support execution of partner and field marketing programs

Requirements

1-3+ years in marketing, demand generation, or campaign operations roles
Hands-on experience with marketing automation software - Pardot preferred - as well as Salesforce and Gong or SalesLoft
Experience running digital ABM ad campaigns in Google and LinkedIn
Strong project coordination and organizational skills
Excellent written and verbal communication
Detail-oriented with a proactive, problem-solving mindset
Comfortable managing multiple campaigns and deadlines simultaneously
Bachelor's degree in marketing, communications, business, or equivalent experience

Nice to Have

HTML email creation
Lead list vetting, cleaning, and management
Collaborative mindset to work cross-functionally with sales, product marketing, events, and partnerships
Strong analytical skills to report on and optimize campaign performance

Qualifications

Bachelor's degree in marketing, communications, business, or equivalent experience

Working at PAR Technology

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. They also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws.

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