Marketing Campaign Strategist

Rome Research Corporation

Minneapolis, MN

Full Time

Mid Level

65k-75k

10 days ago

Job Description

About the Role

We're looking for a creative and highly organized Marketing Campaign Strategist to support the development, execution, and optimization of multi-channel lead generation campaigns for the restaurant industry. This role is ideal for someone who thrives on getting things done—building campaigns, managing systems, and tracking performance. You'll play a key role in launching programs that generate qualified leads and pipeline for PAR Technology's solutions targeting corporate restaurant brands. The position is based in Minneapolis with a hybrid work arrangement, reporting to the Sr. Manager, Demand Generation, Operator Cloud Growth Marketing. PAR Technology Corporation has been a leader in restaurant technology for over four decades, providing innovative software and hardware solutions to thousands of restaurants worldwide.

Key Responsibilities

Build and launch campaigns across email, outbound sales tools (Gong/SalesLoft), paid media, and organic social channels.
Create HTML emails, segment lists, and manage assets in Pardot.
Maintain campaign calendars and coordinate timelines.
Vet and clean prospect/customer lists.
Upload leads into Pardot and Salesforce with correct tagging and routing.
Collaborate with sales for outreach support.
Assist in defining target segments.
Write campaign copy for various channels.
Contribute ideas for new and repurposed content.
Track and report on CTR, conversion rates, and influenced pipeline.
Recommend improvements based on performance.
Ensure alignment with business goals through cross-functional coordination.
Support execution of partner and field marketing programs.

Requirements

1-3+ years in marketing, demand generation, or campaign operations roles.
Hands-on experience with marketing automation software - Pardot preferred - as well as Salesforce and Gong or SalesLoft.
Experience running digital ABM ad campaigns in Google and LinkedIn.
Strong project coordination and organizational skills.
Excellent written and verbal communication.
Detail-oriented with a proactive, problem-solving mindset.
Comfortable managing multiple campaigns and deadlines simultaneously.
Bachelor's degree in marketing, communications, business, or equivalent experience.

Nice to Have

HTML email creation skills.
Lead list vetting, cleaning, and management experience.
Collaborative mindset to work cross-functionally with sales, product marketing, events, and partnerships.
Strong analytical skills to report on and optimize campaign performance.

Qualifications

Bachelor's degree in marketing, communications, business, or equivalent experience.

Benefits & Perks

Position may be eligible for additional compensation, including a bonus, commission, and/or equity.
Work in a hybrid environment in Minneapolis.
Join a company with a 40+ year history of industry leadership and innovation.

Working at Rome Research Corporation

PAR Technology Corporation embraces its 'Better Together' ethos, offering comprehensive solutions and a commitment to excellence. The company values innovation, collaboration, and creating lasting connections with customers worldwide.

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