Marketing Communications Manager

Sherwin-Williams

Cleveland, OH

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Marketing Communications Manager for the Industrial Wood Division of the Sherwin-Williams Performance Coatings Group will be the focal point of marketing communications excellence, including end user and distributor awareness, engagement, and demand creation, as well as sales enablement initiatives across our multi-channel sales organization. This role supports our full portfolio of brands marketed across North America.

Key Responsibilities

Manage the planning and execution of marketing communications tactics in support of division sales and share growth goals.
Design and execute demand generation campaigns and programs.
Develop and curate thought leadership content.
Oversee print and digital media advertising, public relations, social media, direct marketing, events/trade shows, product launches, sales collateral, and internal communications.
Drive measurable business results for the Division with the support of internal shared services and external agencies.

Requirements

Experience in marketing communications, campaign design, and execution.
Ability to manage multiple marketing channels including digital, print, and events.
Strong understanding of sales enablement and demand generation strategies.
Ability to work with internal teams and external agencies to achieve business objectives.

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