Marketing Communications Manager

About the Role

Key Responsibilities

• Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels.
• Leads cross-functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications.
• Oversees the development and maintenance of the marketing content calendar and coordinates execution across all digital, traditional, and branch channels.
• Collaborates with creative and product teams to develop compelling marketing materials aligned with member needs and business goals.
• Maintains brand consistency across all internal and external communications and ensures adherence to visual and style guidelines.
• Supports marketing strategies that drive digital platform adoption and optimize the digital banking member experience.
• Oversees the evaluation, development, testing, and implementation of new digital banking platform initiatives.
• Evaluates digital member journeys to ensure touchpoints are intuitive, on-brand, and optimized for engagement and performance.
• Uses analytics and campaign data to refine messaging, target segments, and improve member communication effectiveness.
• Translates product features and benefits into clear, member-focused messaging across campaigns and collateral.
• Manages marketing for key product areas, particularly deposit and loan offerings, including promotional campaigns and product lifecycle support.
• Works closely with compliance and product teams to ensure marketing materials meet regulatory and brand standards.
• Supports special event planning and implementation, including the annual employee meeting, strategic partner events, Annual Membership meeting, media events, business development events/on-sites, community events, and member education events (e.g., workshops).
• Leads and manages a high-performing marketing and digital banking team, providing coaching, guidance, performance management, and professional development.
• Prioritizes and assigns marketing projects, ensuring delivery is timely, accurate, and aligned with strategic objectives.
• Collaborates cross-functionally to ensure alignment and support for enterprise-wide initiatives and campaigns.
• Develops and manages marketing, digital experience, and research budgets, ensuring programs are within financial guidelines.
• Oversees third-party vendors and agency partners supporting campaign execution, creative development, printing, mailing, and digital production.
• Processes payables/receivables and provides budget variance reports, expense tracking, and cost optimization recommendations.
• Leads the development, deployment, and implementation of marketing automation tools and their integration into enterprise systems.
• Monitors and reports on campaign performance, using data insights to enhance effectiveness and inform future planning.
• Develops trend reports and performance dashboards to identify opportunities for engagement, retention, and product penetration.
• Uses member segmentation and behavioral data to create targeted campaigns for specific member needs and life stages.
• Ensures all marketing and communication materials comply with applicable policies, regulations, and brand standards.
• Partners with Compliance, Risk, and Legal teams on disclosures, privacy notices, fee schedules, and other publications.
• Supports annual planning, goal setting, and execution for marketing and digital banking initiatives.
• Maintains up-to-date knowledge of marketing best practices, financial services trends, and digital tools.
• Performs other duties as assigned to support departmental or organizational needs.

Requirements

• B.A./B.S. degree in Marketing, Communications, or a related field.
• Minimum five years of direct marketing / communications experience.
• At least two years in a management/supervisor role.
• Strong knowledge of financial institution products, services, and competitors.
• Experience in promotions, research, public relations, social media, and problem-solving.
• Strong phone and MS Office skills (including Excel, Word, Outlook, PowerPoint).
• Proficiency in desktop publishing environments and design software such as Photoshop, Illustrator, InDesign, and basic HTML.
• Self-directed with the ability to prioritize, multi-task, organize, and meet deadlines.
• Ability to coordinate efforts across internal and external teams.
• Ability to analyze data to identify key findings.
• Strong project management, planning, and organizational skills.
• Ability to think strategically and tactically.

Nice to Have

• Knowledge of digital banking platforms and automation tools.
• Experience with financial services marketing and product lifecycle management.
• Familiarity with regulatory and compliance standards in financial marketing.

Qualifications

• Educational background as specified in requirements.
• Relevant experience as specified in requirements.

Benefits & Perks

• Salary range USD $65,000.00 to $80,000.00 per year.
• Opportunities for professional development and growth.
• Work environment that supports innovation and collaboration.