Marketing Communications Specialist

About the Role

Key Responsibilities

• Maintain and update the company website, including building new landing pages, improving UX, and optimizing content for SEO.
• Execute advertising campaigns from ad development to placement and performance review.
• Coordinate the company's participation in industry tradeshows and events, including registration, logistics, promotion, and follow-up.
• Create, edit, and publish content for social media, email campaigns, blog posts, and press releases.
• Present ideas and strategies clearly and effectively to internal teams, vendors, and external partners.
• Analyze marketing data to track campaign effectiveness, provide reporting, and recommend improvements.
• Collaborate with internal departments to align messaging and ensure consistent brand representation.
• Stay informed of industry and marketing trends to bring fresh ideas to the table.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-3 years of professional experience in a marketing role.
• Excellent writing, editing, and storytelling skills.
• Experience with CMS platforms.
• Familiarity with email marketing platforms (ClickDimensions or similar).
• Experience in developing various types of marketing content (case studies, videos, white papers, etc.).
• Competency with analytics and reporting tools like Google Analytics 4.
• Understanding of SEO and digital tools such as SEMrush, Google Ads, Google Search Console, and others.
• Because of the nature of this position a US Person is required.

Nice to Have

• High attention to detail and quality standards.
• Clear sense of professionalism and team accountability.
• Strong time management skills and the ability to prioritize effectively.
• Willingness to learn and take initiative in unfamiliar areas.
• A creative, solution-oriented mindset that adds value beyond execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-3 years of professional experience in a marketing role.

Benefits & Perks

• Health and dental insurance
• 401K
• Disability insurance
• Life insurance
• Flexible spending accounts
• Paid time off