Marketing Consultant

About the Role

Key Responsibilities

• Analyze and optimize current direct mail programs, including inner/middle offers and drive-and-fly offers.
• Review segmentation and re-investment rate by tier and provide recommendations based on the comp set.
• Review six months of historical results and recommend testing strategies for improved performance.
• Strengthen facility hotel marketing efforts to increase visits and occupancy from the casino database.
• Utilize industry best practices to book additional room nights.
• Work with marketing and player development teams to optimize their use of the OPTX program.
• Support optimization of the player development team, ensuring tasks are aligned in the OPTX program and tied to incentives.
• Lay out six-month strategic calendars focused on player growth across all segments.
• Build a special events calendar for the next six months.
• Assist with the property rebranding to the Resort at Summerlin.
• Assess the marketing team's current performance and recommend improvements.

Requirements

• Bachelor's degree in Marketing, communications, journalism, business management/administration or equivalent experience.
• Experience in casino or hospitality marketing.
• Strong understanding of Las Vegas market dynamics and customer behavior.
• Proficiency in digital marketing, CRM, and analytics tools.
• Creative direction and content development skills.
• Ability to collaborate across departments (casino operations, food & beverage, HR, events).
• Must be 21 years of age.
• Five years of Marketing Management experience, preferably in the hospitality/service/local gaming industry.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Well organized, detail oriented, and possess excellent written and verbal communication skills.
• Ability to multitask, pay attention to detail, and communicate effectively with all levels of leadership and outside counsel.
• Ability to work in various environments including office, casino floor, outdoor areas, and tolerate noise, temperature, and air quality variations.
• Requires prolonged standing, walking, bending, reaching, eye/hand coordination, and use of standard office equipment.

Nice to Have

• Experience with casino or hospitality marketing.
• Proficiency in digital marketing, CRM, and analytics tools.
• Knowledge of Las Vegas market dynamics and customer behavior.

Qualifications

• Bachelor's degree in Marketing, communications, journalism, business management/administration or equivalent experience.