Marketing Consultant - Adobe Target

TEKsystems

Charlotte, NC

Contract

Mid Level

6 days ago

Job Description

About the Role

A client of TEKsystems is seeking a Marketing Consultant with at least 4 years of experience in Adobe Target, focusing on execution and content management. The role involves coaching and guiding clients to use Adobe Target more effectively, as well as executing campaigns within the platform. The candidate should have digital content expertise across various content management platforms and proficiency in Adobe tools to support digital marketing efforts.

Key Responsibilities

Act as a coach and guide to help clients use Adobe Target more effectively.
Execute campaigns in Adobe Target.
Manage digital content across content management platforms such as SDL Tridion, WordPress, and Adobe Experience Manager (AEM).
Support content customization and troubleshooting by interpreting HTML and CSS.
Conduct accessibility testing and ensure compliance with web accessibility standards (e.g., WCAG).

Requirements

At least 4 years of experience with Adobe Target, with a focus on execution.
Content management experience with platforms such as SDL Tridion, WordPress, and Adobe Experience Manager (AEM).
Deep proficiency in Adobe Target or similar testing/personalization platforms, including multi-variant testing and targeted offer builds.
Ability to read and interpret HTML and CSS.
Strong understanding of web accessibility standards (e.g., WCAG) and experience conducting accessibility testing.
Familiarity with Adobe tools including Real-Time CDP (RTCDP), AEM, Target, and Customer Journey Analytics (CJA).
Skills in Adobe Target, content management, AEM, digital marketing, and marketing campaigns.