Marketing Content Lead (contract)

About the Role

Key Responsibilities

• Develop and execute marketing content strategies that align with platform go-to-market priorities and business goals, focusing on commercial impact.
• Build and refine product positioning and messaging to resonate with clients, prospects, and the broader market.
• Partner with product, sales, relationship management, and marketing specialists to create impactful content across multiple channels.
• Collaborate with enterprise marketing teams to support thought leadership campaigns, regulatory initiatives, and firm-wide programs.
• Contribute to 2026 content planning and go-to-market strategy, ensuring alignment across global teams in the U.S. and U.K.
• Develop external-facing deliverables including articles, programs, and campaign assets to reinforce BNY's industry leadership.
• Balance responsibilities across content creation (~50%), stakeholder management (~30%), and strategic planning (~20%).

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• Experience in content creation across multiple channels such as thought leadership, websites, newsletters, white papers, and articles.
• Stakeholder management experience, both internal and external.
• Proven experience in product marketing or content marketing within financial services; investment marketing strongly preferred.
• Strong writing, communication, and presentation skills; ability to craft thought leadership narratives and engage executive stakeholders.
• Experience supporting enterprise-scale campaigns, regulatory programs, and industry thought leadership initiatives.
• Knowledge of custody, fund administration, liquidity, or related investment ecosystem areas is highly desirable.
• Ability to manage multiple stakeholders and collaborate effectively across regions and functions.

Nice to Have

• Generalist marketing and content marketing background with emphasis on external content creation.
• Experience contributing to thought leadership articles, regulatory programs, or enterprise-wide campaigns.
• Familiarity with Workfront or other workflow/project management tools.
• Exposure to AI tools for content development and optimization.
• Comfort operating in a global, matrixed environment across U.S. and U.K. teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).

Benefits & Perks

• Optional benefits including medical, dental, vision, and retirement benefits via Tundra Technical Solutions.