Marketing Content Manager

About the Role

Key Responsibilities

• Create, edit, and manage a variety of content types including social media posts, infographics, blog posts, ebooks, videos, website pages, and marketing emails.
• Ensure all content aligns with brand standards and is optimized for SEO and user engagement.
• Collaborate with marketing colleagues to ensure messaging and strategy are aligned.
• Manage the lifecycle of content production from ideation to distribution, including establishing and maintaining an actionable content calendar and developing repeatable workflows.
• Maintain relationships with subject matter experts and lead the ideation, writing, editing, and proofing of thought leadership content.
• Analyze content performance metrics to measure effectiveness and inform future strategy adjustments.
• Conduct regular content audits to identify gaps and areas for improvement.
• Stay up-to-date with industry and digital marketing best practices, new technologies, and content marketing trends.
• Experiment with new content formats and emerging technologies like AI.
• Support content distribution through channels such as social media and email.
• Create and maintain content budgets and manage expenses.

Requirements

• A bachelor's degree in English, journalism, marketing, communications, or related field.
• At least 3+ years of experience in hands-on content creation, marketing, or related field.
• Proven track record of developing and managing digital marketing strategies and successful campaigns with measurable results.
• Working knowledge of SEO principles and keyword research.
• Familiarity with digital marketing concepts such as email marketing, social media marketing, inbound vs. outbound marketing.
• Hands-on experience with content management systems, preferably Drupal or WordPress.
• Copywriting skills and ability to adapt to diverse audiences across various channels.
• Experience developing brand voice, tone guides, and editorial guidelines.
• Project management skills, including managing an editorial calendar and deadlines.
• Excellent interpersonal and communication skills, with experience managing teams of freelancers, writers, or content creators.

Nice to Have

• Experience with content management systems such as HubSpot CMS, Contentful, Wix, etc.
• Experience with emerging technologies like AI in content creation.

Qualifications

• Bachelor's degree in English, journalism, marketing, communications, or related field.
• Minimum of 3 years of experience in content creation or marketing.

Benefits & Perks

• Competitive base salary ($115,000 - $145,000).
• Paid parental leave, disability insurance, dental insurance, paid time off, employee assistance program.
• Comprehensive insurance plans including health, dental, life, and disability.
• Retirement savings options such as a 401(k) plan.
• Paid parental leave for all parents.
• Financial assistance with adoption expenses or infertility treatments.
• Educational and developmental reimbursement.
• Work-life balance support and recognition programs.