Marketing Content Manager

Coordinated Care Services Incorporated

Rochester, NY

Full Time

Senior

68k-72k

about 2 months ago

Job Description

About the Role

Marketing Content Manager Coordinated Care Services, Inc. (CCSI) is a leading non-profit organization with deep roots in the Upstate New York community, dedicated to helping local governments, schools, and community-based organizations improve their business processes. The role involves contributing to a comprehensive rebranding effort, creating engaging digital content, and supporting strategic marketing campaigns to increase brand awareness and community engagement. The position offers an opportunity to work in a mission-driven environment that values collaboration, compassion, equity, and imagination.

Key Responsibilities

Assist in developing and implementing an annual marketing plan and content calendar.
Create and execute social media plans through ongoing content development and measuring audience engagement.
Maintain and monitor CCSI's social media brand, voice, perception, and community engagement.
Conduct competitive social media and content research, report content performance, and explore emerging platforms.
Generate ideas for and create high-quality, engaging, and informative content for various platforms including blogs, website, videos, white papers, and case studies.
Coordinate with subject matter experts to produce content supporting digital marketing channels.
Capture photos and videos for events.
Create graphic design templates for brochures, social posts, newsletters, emails, business cards, presentations, flyers, signage, etc.
Provide design support for marketing campaigns and special projects, including the annual report.
Manage vendors and monitor digital media performance to optimize results.
Demonstrate CCSI's values of Equity, Compassion, Collaboration, Imagination, and Integrity.
Perform other related activities as assigned.

Requirements

Bachelor's degree in marketing, communications, or graphic design.
Minimum 5-10 years' experience in a marketing communications and/or design role.
Advanced graphic design skills with a portfolio demonstrating work in print and digital media.
Experience with Microsoft Office Suite, Adobe Creative Cloud, Google Ad platforms, video editing software, data analytics, and social media management tools.
Experience working with marketing automation systems, content management systems, and customer relationship management systems.
Knowledge of the latest web technologies and digital trends.
Effective project and time management skills.
Ability to respect the confidential nature of sensitive information and abide by relevant policies and regulations.
Satisfactory completion of all required background screenings.

Nice to Have

Experience in video editing software.
Desire to continually learn about and implement new ideas and industry best practices.
High-performing, innovative attitude.

Qualifications

Bachelor's degree in marketing, communications, or graphic design.
5-10 years' experience in marketing communications and/or design.

Benefits & Perks

Market-competitive compensation.
An award-winning Wellness@Work and employee benefits program.
Opportunities for continuous professional development.
A voice in shaping a diverse and inclusive company culture.
A community-oriented work environment committed to racial equity and anti-racist practices.

Working at Coordinated Care Services Incorporated

CCSI fosters a community where employees belong, emphasizing collaboration, compassion, equity, and imagination. The organization is committed to racial equity and anti-racist practices, supporting a diverse workforce and encouraging applicants from varied backgrounds. It values continuous learning, professional growth, and a mission-driven approach to community service.

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