Marketing Content Manager Wallet, Payments, and Commerce

Apple

Cupertino, CA

Full Time

Mid Level

117k-221k

about 1 month ago

Job Description

About the Role

The Wallet, Payments, and Commerce (WPC) Marketing team at Apple is seeking a Marketing Content Manager to develop and expand worldwide consumer messaging programs. The role involves creating thoughtful, engaging customer experiences that inform and attract users of Apple Wallet and related products, including Apple Pay. The team values collaboration, curiosity, and clarity, and aims to produce impactful messaging across multiple channels and markets.

Key Responsibilities

Write and expand messaging for mid- and lower-funnel channels across multiple channels and contexts
Develop and maintain cohesive content strategies across products and platforms
Manage messaging frameworks to ensure clarity and consistency
Establish standard methodologies for content and message testing and optimization
Partner with marketing leads on brief creation and test definition, and with data sciences leads to incorporate performance insights
Conduct regular audits of messaging to identify opportunities and improvements

Requirements

Proven experience writing marketing copy that drives engagement or conversions
Track record of managing content projects from ideation to execution
Experience and skill communicating and collaborating with cross-functional teams
Background in content strategy or marketing communications

Nice to Have

Bachelor's degree or equivalent experience
Enthusiasm for Apple products and services
Ability to identify and articulate key messages clearly and succinctly
Experience delivering high-quality consumer marketing programs
Collaborative, adaptable, and solutions-oriented mentality
Familiarity with AI tools and openness to exploring how technology can improve work