Marketing Content Specialist

Club Car

Evans, GA

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Content Specialist is responsible for developing and facilitating content that supports Club Car's Consumer Marketing efforts to enhance awareness, drive engagement, and foster loyalty. This role requires a deep understanding of the Club Car brand, consumer profiles and behaviors, and the competitive landscape to reinforce the image for both our brand and our product lines. The person will work closely with cross-functional teams to craft cohesive messaging that achieves both marketing and sales business objectives. Club Car boasts a 65+ year history of industry-leading innovation and design, initially focused on golf cars and then expanding to also include commercial utility vehicles and personal-use transportation.

Key Responsibilities

Support executions of annual and monthly marketing content calendars, ensuring alignment with notable events, promotions, partnerships, social and paid media, trade shows, product launches and Consumer dealer channel needs.
Coordinate and execute the process needs for material development, from content capture via photo/video shoots, assisting in editing, and uploading finished deliverables.
Provide post copy, imagery, video, creative recommendations and content ideas for Club Car managed social media accounts.
Ideate, craft, facilitate and monitor Club Car's social media accounts inclusive of Facebook, X, Instagram, YouTube and LinkedIn, extending key learnings and insights for dealer social media efforts.
Support team efforts to ensure all marketing deliverables and content portals are accurate and adhere to both brand and product guidelines.
Ensure all marketing activities, platforms and touchpoints are aligned with the brand's identity, values, and guidelines.

Requirements

Bachelor's degree in business, marketing, communications or related fields.
At least 2+ years experience representing a brand in marketing, social media and/or content development.
Attention to detail with a high standard of accuracy.
Ability to adapt to a fast-paced landscape.
Ability to think creatively and work cross-functionally within the job scope.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with the ability to interpret data and draw actionable insights.
Can accommodate working as part of a global team.

Nice to Have

Experience with content creation for social media platforms such as Facebook, X, Instagram, YouTube, and LinkedIn.
Knowledge of marketing tools and content portals like D.A.M., StorySlab, Elanders, ImageCube.
Experience in video shooting and editing.

Qualifications

Bachelor's degree in business, marketing, communications or related fields.

Working at Club Car

Club Car is an Equal Employment Opportunity (EEO) employer. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under federal, state, or local law.

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