Marketing Content Specialist

About the Role

Key Responsibilities

• Collaborate with product managers, sales, and engineering teams to deliver high quality marketing content and campaigns, primarily for Panasonic's Video and Audio Solutions portfolio.
• Produce a wide range of content, including case studies, white papers, technical briefs, product brochures, blog posts, email campaigns, and social media copy.
• Manage all aspects of video content production from script creation to content shooting and editing.
• Develop an editorial calendar aligned with product launches, events, and campaigns.
• Ensure brand consistency and alignment with lead generation objectives.
• Support demand generation programs, webinars, and trade show activities such as NAB, Infocomm, and local trade shows.
• Manage content distribution across digital platforms and partner channels.
• Track KPIs, evaluate campaign effectiveness, and provide actionable insights.
• Apply SEO/SEM best practices to maximize reach and engagement.
• Work with agencies, freelancers, and internal stakeholders to deliver content.
• Partner with demand generation and digital teams to create content supporting lead generation, nurturing, and conversion.
• Support employee advocacy and partner marketing initiatives.
• Collaborate with customers and internal teams to translate messaging into scripts and production-ready content.

Requirements

• Bachelor's degree in marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of B2B content marketing experience, preferably in AV, broadcast, or media production industries.
• Excellent writing, editing, and storytelling skills.
• Knowledge of SEO/SEM and marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
• Ability to translate technical concepts into customer-centric messaging.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Highly organized, detail-oriented, and effective at cross-functional collaboration.
• Familiarity with Professional AV, broadcast workflows, or media production technologies is preferred.
• Experience creating content for trade shows, events, or webinars is a plus.
• Travel required (20-25%).

Nice to Have

• Experience creating content for trade shows, events, or webinars.

Qualifications

• Bachelor's degree in marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of B2B content marketing experience, preferably in AV, broadcast, or media production industries.

Benefits & Perks

• High Performance Culture
• A focus on Diversity, Equity and Inclusion
• Teamwork and Collaboration
• Rewards and Recognition
• Learning & Development Opportunities Across Multiple Business Units
• Competitive compensation packages
• Hybrid work model
• Comprehensive benefits
• Paid Parental Care Leave
• Educational Assistance
• Volunteer time off
• Total Well Being Program
• Employee ral Program