Marketing Coordinator

About the Role

Key Responsibilities

• Create brand and marketing strategies
• Develop and implement the overall marketing strategy to build the brand, raise brand awareness, and strengthen market position
• Ensure brand consistency across all platforms and products
• Develop and implement social media marketing strategies to achieve specific marketing goals and objectives
• Research and analyze target audience preferences, behavior, and trends to tailor social media content accordingly
• Stay updated with the latest social media trends, tools, and best practices
• Plan and execute marketing campaigns and events across all relevant channels, including direct mail, social media, print, trade shows, white papers, etc.
• Use data and analytics to test and optimize campaigns in support of marketing goals
• Assist with marketing efforts and collaborating on client marketing efforts
• Create engaging and creative content, including text, image, and video posts, for various social media platforms
• Curate relevant content from industry sources and user-generated content to share on social media channels
• Collaborate with design and content teams to develop visually appealing and compelling social media posts
• Define and track appropriate marketing metrics and use data analytics to optimize campaigns, refine the marketing strategy, and grow the company overall
• Monitor social media metrics and track the success of campaigns using analytics tools
• Prepare regular reports detailing key performance indicators (KPIs) and provide insights and recommendations for improvement
• Use data-driven insights to refine social media strategies and enhance engagement
• Conduct market research to better understand the target market and adjust marketing strategies accordingly
• Performs other related duties as assigned

Requirements

• 3-5 years of total marketing experience
• Familiarity and experience with B2B omni-channel marketing tactics (e.g., social media, digital advertising, website, email marketing, content marketing, PR, and events)
• Proven experience with content management on Facebook, Instagram, Twitter, and other social media platforms
• Familiarity with standard business and marketing management in Salesforce
• Excellent communication skills, very articulate, strong public speaking and writing skills, interpersonal skills, cross functional skills, and ability to work well within a team
• Excellent organizational and project management skills, ability to prioritize, and solid financial acumen
• Experience in a startup or similar fast-paced environment where there is frequent change
• Ability to manage and prioritize multiple projects and deadlines
• Ability to work in-office daily in Addison, TX, Redwood City, CA or Los Angeles, CA

Nice to Have

• Previous experience at a FAANG company highly preferred

Qualifications

• Bachelor's degree in Marketing, Communications, or related field