Social Media and Influencer Manager - Kenra Professional

About the Role

Key Responsibilities

• Manage the day-to-day operations of Kenra Professional's social media platforms, including content planning, scheduling (e.g., Dash Social), posting, and active community management to foster audience engagement and respond to inquiries
• Create, curate, and adapt compelling social media content (videos, graphics, BTS footage, event coverage), ensuring consistent brand messaging, visual identity, and platform best practices
• Execute social media campaigns in collaboration with cross-functional teams, managing timelines, asset delivery, and daily monitoring for product launches, events, and promotions
• Monitor social media trends, platform updates, and audience conversations daily to inform content adjustments, identify reactive content opportunities, and ensure brand relevance
• Execute day-to-day influencer marketing activities, including identifying and vetting potential partners, conducting outreach, and maintaining ongoing communication to build and sustain a strong network
• Coordinate all operational aspects of influencer collaborations, including product seeding, brief dissemination, content review processes, and ensuring adherence to campaign guidelines and FTC disclosures
• Manage logistical elements such as influencer contracts (where applicable), tracking deliverables, and coordinating product shipments
• Maintain and grow the influencer database, fostering long-term relationships and brand advocacy through consistent engagement, support, and timely communication
• Continuously monitor, track, and compile regular reports on social media and influencer performance metrics (e.g., engagement rates, reach, follower growth, EMV, sentiment, content performance)
• Maintain performance dashboards and provide regular updates on key performance indicators to relevant teams, highlighting actionable insights from daily and weekly data
• Utilize analytics tools (e.g., Tribe Dynamics, native platform analytics) for ongoing tracking of content and campaign effectiveness to inform operational adjustments

Requirements

• Bachelor's degree in Business, Communications, or a related field
• 3-5+ years of hands-on experience in managing social media platforms, executing influencer marketing campaigns, and supporting public relations activities daily
• Proven ability in the day-to-day execution and management of social media and influencer programs that drive engagement and maintain brand consistency
• Demonstrable experience in influencer relations: identification, outreach, coordination, and ongoing communication
• Excellent skills in tracking, compiling, and reporting on campaign performance and social media metrics
• Strong project coordination, organizational, and multitasking abilities with a keen eye for detail in a fast-paced environment
• Creative problem-solver with strong communication, collaboration, and relationship-building skills
• A proactive team player, highly organized, and passionate about operational success in social media and influencer marketing
• Experience in growing and engaging a digital community

Nice to Have

• Experience with social media management tools and analytics platforms
• Knowledge of the beauty or consumer brands industry
• Familiarity with FTC disclosure guidelines and influencer marketing best practices

Qualifications

• Educational background in Business, Communications, or a related field
• 3-5+ years of experience in social media management and influencer marketing
• Experience with social media platforms, content creation, and analytics tools

Benefits & Perks

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement