Social Media Manager

Udemy

Austin, TX

Full Time

Senior

about 2 months ago

Job Description

About the Role

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays. We are seeking a strategic and dynamic Social Media Manager to lead and grow our presence and community across all social platforms—including Instagram, LinkedIn, Facebook, X, Threads, TikTok, and YouTube—with a focus on expanding our newer channels TikTok and YouTube. The role involves partnering with various teams to drive brand awareness, community engagement, and long-term growth, as well as owning and evolving our community engagement strategy to foster meaningful interactions with learners, instructors, brands, creators, and users.

Key Responsibilities

Execute a comprehensive, social-first strategy aligned with enterprise goals.
Oversee day-to-day operations of key social channels, driving engagement, brand awareness, and growth.
Assist in building audience and engagement for newer channels.
Monitor and analyze social media metrics to refine strategies and deliver ROI.
Develop and implement a comprehensive engagement strategy to foster meaningful interactions with our audience.
Monitor and respond to comments, direct messages, and mentions in a timely and brand-appropriate manner.
Engage with other brands, industry leaders, and influencers to expand reach and visibility.
Utilize social listening tools to track sentiment, gather insights, and proactively address opportunities for engagement.
Partner with customer support and other teams to ensure a seamless and positive experience for our community.
Develop platform-specific content strategies tailored to audience behaviors with the social team.
Ensure all content aligns with brand voice, tone, and guidelines.
Manage editorial calendars and oversee creative assets for global campaigns.
Partner with marketing, corporate communications, partnerships, product teams, and regional teams to align social media efforts with broader enterprise objectives.
Serve as the primary point of contact for internal and external stakeholders on social media matters.

Requirements

Experience managing social media for a global enterprise brand.
Expertise in social media platforms (X, LinkedIn, Facebook, Instagram, TikTok, YouTube) and tools (Sprinklr, Sprout, Hootsuite, etc.).
Experience with managing and growing TikTok and YouTube.
Community management experience, specifically on TikTok.
Excellent copywriting skills, both for short and long-form social media content.
Experience with Canva and working closely with a creative design team.
Content creation skills, specifically short-form video for Reels, Shorts, and TikTok.
Experience with D2C-tailored content, not limited to memes and other culturally relevant content.

Nice to Have

Experience with B2B content creation that maintains a professional yet approachable tone.
Proven experience managing regional-language social media channels.
Strong track record in negotiating and managing influencer contracts.
Experience with managing a social listening program through Sprinklr.

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